The Radical Subversiveness of Enough

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There is the camp of coaches/practitioners barely getting by and firmly ensconced in that camp. They don’t invest in business education other than a few hundred here and there, and never go all the way in. Another group always investing heavily and struggling to get things they invest in to pay off, mostly because they haven’t mastered the basics, too busy chasing the big time.

The #happylittlepractice folks bypass all of this. We do this by knowing how much is our enough.

And by enough I mean a deep sense of peace and plenty.

And it different for everyone and everyone gets to decide what that enough is. And it evolves and adapts to your life. It’s like choosing an internal metric for your business vs what everyone else is saying should be your metric. It’s very subversive in a culture that believes only bigness is relevance. An old belief that hails from the industrial revolution.

Freedom and true wealth comes from choosing your enough. Because there is more to life than work.

Inspired by @pauljarvis “company of 1” podcast and @alibrownofficial podcast on “your ego loves false metrics” Both great listens. #smallisthenewbig

Sending Cards + Paperless Post

Sending cards to clients

Sending cards to clients

I love sending cards to clients, do you?

As a nice "offline" way to say hello and welcome during the new client on-boarding process...

As a nudge of encouragement when they're having tough times...

When they’re celebrating a small or big milestone…

And when we either wrap up or continue our coaching into what's next for them.

To make this a regular habit, I have everything I need to do so at the ready in my desk.

For example, a stack of blank note cards, a personalized return address stamp to add a touch of artful branding, forever mailing stamps, a favorite pen, and little things to stuff in the card for extra special love.

But I don't always have the time to do so.

And sometimes, sending a big batch of cards when a bunch of clients sign up, can be too time consuming.

Enter Paperless Post.

I tried their service (gifted from the company) and I must say it was super simple, elegant and thoughtful to use.

You can upload a list of clients/contacts, or just enter them manually without worrying about formatting.

The recipient can easily write back and say thank you or share a thought. And you can track who opens the “virtual” card you sent.

While I focused on “thinking of you” themed e-cards with a few words of encouragement (I love sending these in the fall when things get crazy), there are other types mailings like invitations.

A few other tips about keeping in touch with clients, in between sessions:

  • Think about sending things on less expected holidays (I like Thanksgiving cards and New Year’s Cards - they stand out from the mass mailings and a great gift, even a simple card and note, is always unexpected)

  • Consider implementing an on-boarding welcome note card - virtually or hand written. Both are very appreciated in my experience.

  • Look at notecards (virtual or hand written!) as low-cost but big impact book ends to your coaching or consulting. Send one when you start, and send one when you complete. Or just one!

Hope this was helpful!

Your First 10 Clients - Doors Now Closed

Photo credit:  Contemplative monk

Photo credit: Contemplative monk

Okay, just wanted you to know, that I've closed the doors to my new Your First 10 Clients Program. 

So, if you click that link I've been sending about the program, it will lead no where. (At least for now.)

I have a strong hunch to pause enrollment to allow everyone to settle in, start making progress and make sure I'm being as helpful as I can. 

I'll let you know when I re-open it, okay?

This is not some weird marketing gimmick.

It's just me, a company of ONE, making sure I'm pacing myself and feeling generous, calm and grounded in the way I work with clients. Very #happylittlepractice style. 

Thanks for reading along with me and I hope the emails were useful, whether this was the right time or not. 

I'll be back in touch in a week or two with my regular #happylittlepractice #smallisthenewbig marketing insights, resources and practical tips. 

Warmly,

Karin

 

PS - I'm still here for you in my signature Happy Little Practice program and Great Little Talks program. Those area always open. Feel free to get in touch if you're ready to get going. 

[Podcast 3] Dealing with Uncertainty

Episode #2 is up! Come bask in our brilliance for 18 min. 🤓 Or just have a laugh. 😬 Topic: having a vision for your coaching business (and life). Listen and subscribe on iTunes or Podbean. Tell your coach friends! #happylittlepractice #happylittlelife #coachlife #coachinglife

Drew and I recorded the next episode of our Happy Little Practice podcast and it's ready for you.

Here's the link on iTunes and on Podbean

This one's all about dealing with uncertainty for those coach for a living.

Things like: 

- How uncertainty shows up for coaches (new and experienced coaches like me and my husband - we're 20+ years in!)

- Why we need to stop fighting or running from uncertainty and what happens when you resist this

- How uncertainty never goes away but what you're uncertain about changes and evolves

- How uncertainty comes with evolving and growing your business, and a few ways to prepare for this

- The ways Drew and I allow uncertainty to exist in business (and life!) AND still show up for our business 

- Simple practices, routines and perspective shifts that can help steady and encourage you in your professional coaching journey, in the Happy Little Practice way.

Here are the links again on iTunes and on Podbean

At the end of the episode, you'll also hear what Drew and I are up to these days, including a one-time "Your First 10 Clients" program that I'm leading in 9 days. Details here. 

Hope this is useful! 

Where do I even begin? On getting started as a coach

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You may already know that I work closely with coaches, practitioners and other solo-service pros who offer advice and wise council for a living. 

What you may not know is 80% of my clients already have a business or have worked with 20-40 clients.

The other 20% are what I call new to 1:1 coaching work and want to set things up right from the get-go.

They may have another business that they wish to add coaching to, or they may be transitioning from a career they no longer love into coaching, or they may be fresh out of coaching school. 

In these cases I ask that they have had at least 10 paying clients before we start working together. 

There's a whole bunch of reasons for this, but mostly, I don't want to waste people's m-oney if they're still in the stage of "just trying this coaching thing out." 

Here's the thing... 

Lately I've been receiving a lot of moving emails that say things like:

  • Karin, I want a Happy Little Practice that you teach: something small, simple to run with a family life and yet really profitable, but I can't seem to get to the first 10 clients to qualify to work with you.

  • Karin, I see so many marketing ideas out there that seem too far ahead from where I am now. I just want to start working with real PEOPLE and not spend all my time sifting through Facebook ads and marketing tricks and tips.

  • Karin, I've been trying different things but I just don't think my message is landing with ANYONE. Which one of my ideas is the right one??

  • Karin, WHERE DO I JUST BEGIN?!


These folks are serious about becoming a coach, but they're flying blind or lost in a big coaching school program that has them figuring things out on their own.

These folks are trying things, but they don't have a real plan for getting where they want to go. 

These folks are hurting deeply. They fear that their dream side hustle or new business is slowly fading away before they even get it off the ground.

So I decided to do something about it.

I created a super simple, affordable solution for people who are in this position.

Is that you? (Or someone you know - please feel free to forward!)

Are you ready to get started by not quite ready for my Happy Little Practice and Great Little Talks signature programs?

If so, here's how I can help you do this.

Fair warning: There is nothing fancy or mesmerizing in this letter.

It's simple, informal and straight forward by design.

I have found that folks in this situation do not need more Facebook groups, more inaccessible mentors or more stuff to sift through.

It's designed to get you out of your head and into action with me by your side: a 20 year veteran of the coaching field with a steady 6 figure plus, company of ONE working school hours.

Take a look here.

If you have any questions or need a clarification or concern answered, just shoot me an email.

Or book a time to talk here, okay?

Let's get you to stop quietly suffering over this and start solving the how to create your first 10 PAID clients thing.

You in?

Here are the details again.

Let's do this,
Karin

 

PS - Hey, if you're way beyond this, and you're ready for a systematic way of refocusing and restructuring your message, marketing and how you work in the #happylittlepractice #happylittlelife way, get in touch. I got you covered too.

Re-entry Time

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It's two days before school starts here in upstate New York. 

How are you handling the back-to-school and running your business?

May I suggest a little "re-entry" time?

Re-entry time is basically blocking off a little time during your work hours to refocus. 

You don't need more than one work week to do this.

And you may only need one work day or just an afternoon.

For me, this is when I do my "golden hour" time of marketing.

And then, the rest of the time is dedicated to organizing, getting clear, thinking deeply about the next quarter and allowing myself to catch my breath after a break from the business. 

I like to do this at back-to-school time and in the first week of January. 

It’s so nurturing to me and my business. 

Give it a try before whipping yourself into a new school year, new goal frenzy.

Fair warning, your brain will object and tell you "No! Get to work immediately and start hustling!"

Don't believe the lies. 

This IS your work.  

Scattered thoughts create "all over the place" feelings, which fuel unfocused actions, and ultimately, a big mishmosh of results that aren't that satisfying. 

When you understand the thoughts-feelings-actions cycle and how it impacts your business results, you become more than willing to do this. 

So before you start throwing a bunch of marketing at your business this fall, give yourself a little re-entry time. 

If for some reason this FEELS impossible to do this, and you have to see clients right away, consider getting up nice and early for a week and just give yourself this extra time to reflect, think and plan before everyone gets up. 

Is it easy-peasy to get up early? Not really, but it's doable. 

Is it easy to give yourself this re-entry time in a culture that says be busy at all times?

No, but I didn't get into business for myself to run with the herd. Did you?

Not easy, but worth it. 

Much like having a real business that funds your life, family and future. 

Ready for a coach to help you do this and refocus your message, services and marketing?

I have 3 client openings for September start date.

You in? 

Here's how to get into my schedule to talk about working together. In this conversation, if I feel absolutely confident I can help, I'll map out an exact step for creating what you want in your business with your marketing and mindset. 

Happy Autumn!

Karin

[Podcast 2] Vision

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Do you have a vision for your coaching practice?

What is it really?

And how is it different from a goal?

Do you have the kind of vision that is pushing you from behind or pulling you forward?

How do you ground your vision so it feels real and doable?

Could what you don't want in life and work, be a lead in to what you really want?

And could having a clear vision be the fuel to help you see things through in your business (and life!)?

How do you get out of the rat race of chasing fame and fortune (chasing BIG) with your unique vision?

In this episode of the Happy Little Practice podcast, we talk vision, how to connect to what's at stake for you and creating your future.

Whether you're a new coach, experienced coach or just someone who wants a coach, this short episode.

Listen here:

Little pockets of time creates miracles

How's your end of summer going?

And how's your business?

My family just got back from a week in the Adirondacks with another family. (I highly recommend joint vacations if you have little ones. #sanity)

I'm also deep into what I call a "summer project challenge." (Or "SPC" because acronyms make me feel cool.) 

It's a creative project that I've been putting off for far too long that's related to my business.  

I can't tell you how showing up 45 minutes on most days, Monday - Friday creates such motivation, progress and clarity. 

I've had days where I muddled through...

I've had days where I got up at 5:30am and kicked some proverbial butt...  

And I've only had a few "little fails" where I just didn't show up for myself and my project. 

It gives me such comfort knowing that in comparison, the "little fails" to "showing up" ratio averages out to more showing up than not. 

Yay me! 

I don't know if you know this or not, but this "a little bit everyday" thing is the foundation of how I work with my clients. 

I teach my clients to do their mindset work first thing in the morning, before they sit down to do their work.

And then, to do their marketing in 45-60 minute blocks of time, on most days.

The rest of their work hours is taking care of the business they have. 

It's doable and feels quite radical.

Doable - because it's simple and no matter what happens in your personal life, you can still show up for this. 

Radical - in the sense that marketing and "getting stuff done" is usually glorified by extreme action, sacrifice and muscling through like a Viking Warrior. 

But that doesn't work for moms who work 25 hours a week, earning a full-time salary from their business.

They have the rest of their life they want and need to show up for - their health, family, relationships, love life, etc. 

They can't and won't do extremes. 

So this is a friendly reminder that your marketing and your business projects can happen in little blocks of daily time. 

Think consistency instead of intensity

Fair warning, your mind will tell you "it's not enough"... 

Your brain will throw obstacle thoughts at you like, "you'll never get this done at this pace!"

But the evidence will mount and you'll surprise the heck out of yourself. 

Today, at the end of my 45 minutes of summer project challenge time, I realized, how close I was to completing the first phase of my project. 

I couldn't actually "see" that while I was muddling through amidst feelings of uncertainty, doubt and "I dunno what I'm doing!" 

And yet there it was. 

The evidence showed up ONLY AFTER I showed up consistently in seemingly inconsequential, little 45-minute blocks of time.

So remember, think consistency, not intensity in your business. 

Want help with showing up for your marketing and new vision for your business?

I'm in it with you and would be honored to be your #happylittlepractice coach. 

The Happy Little Practice approach is well suited for those who like to focus on one thing at a time, want a minimalist business with maximum returns, in about 25 hours per week, and have had at least 10-15 paying clients under their belt. 

If you need a refresher on the #happylittlepractice philosophy go grab the on-demand training here. You'll receive the written transcript too in case you prefer to read versus watch. 

Get in touch if you're ready for a coach for your marketing and business mindset.

Karin

Cool resources I found this month:

1) The Motivation Myth by Benjamin Hardy - I'm not finished with this book yet but so far, it's all about what I wished I had known and only figured out umpteen years into business. Hint: it's all about that 45-minute daily block of time. 

2) Free "Inbox Zero" course from April & Eric of LearnDoBecome.com - When I find a new teacher, first I stalk them. It's true! (That's why I'm always surprised when an occasional potential client shows up for a call with me totally unprepared.) So I've been doing some friendly and focused stalking of these two. I've been listening to their podcast, taking their free "inbox zero course" that was rather enlightening, reading their blog articles for other samples of their teachings, and I have my eye on their Command Center STEP training. I like their teachings a lot because the premise behind their approach is about organizing your brain to free you up to do what you're here to do.  This matches up very nicely to my approach to coaching my clients (and myself). 

Let's do something fun together

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Can you relate to what some of my clients are going through right NOW?

Tempted by so many family distractions like navigating new summer routines

Worrying about making time to get things done AND being present for the delights and charms of summer

Staying on track with their marketing, so that they're in business 6 months from now

Getting off track by "life" stuff - the good stuff like special events and also the challenging stuff like flooding basements

The Result: that ONE important thing in your business (or life!) keeps getting pushed to the back burner.

Me too!

I'm am looking at a new, creative project and it's messing with me BIG TIME.

To be frank, I'm having a hard time showing up for it and it seems the finish line just keeps moving further away.

The next thing I know I'm asking myself some pretty disempowering questions like, "what's wrong with me???"

I'm just full of excuses these days.

You too?

Excuse #1: It's summer!

Excuse #2: Drew's 50th Birthday Bash to prep for!

Excuse #3: Kids summer camp schedules!

Excuse #4: I have a business to run and I must keep bringing home the bacon. No time for creative, fun projects, pfff!

The bottom line: if I finish the summer without completing phase 1 of my creative project I'm just going to be very, very depressed.

Do you have something special you're wanting to get done in your business this summer, but it just feels out of reach?

Maybe it's something very practical like...

Finishing the updates to your website so you can hit the ground running in September...

Writing the outline to your book so you can start writing it in the fall...

Decluttering your office so you feel proud to show up each day...

Turning your signature talk into a webinar you can record and start sharing online in September...

Redecorating your office...

Daring to lead a weekly Facebook live in August no matter what...

Or maybe it's something more personal that is impacting your ability to show up in your business like...

Beginning a daily mediation practice to help you stabilize and strengthen your mental game...

Starting a gentle, 15-minute per day movement practice to uplift your soul and rejuvenate your entrepreneurial spirit...

Implementing a new morning practice to help you parent, eat or just think about your life's work in a different way...

Decluttering and simplifying a part of your household that is weighing you down...

Improving sleep by creating a new evening routine...

I've been there, on both fronts.

So I'd like to invite you to join forces with me.

Let's do a Summer Project Challenge.... TOGETHER

Let's support each other to get ONE thing done AND enjoy summer.

Here's how it will work...

Theme: Let's make it a game out of it!

What: A FREE 30 day, #doonething summer project challenge with the purchase of the doTERRA AromaTouch Diffused Starter Kit via this link: http://karinrozell.com/essentials

When: We begin August 1st and wrap up August 30th.

Who: You, me, some of my coaching clients, and other women with a coaching business and a family life. (And some of my friends and family too.)

Tools: We'll use specific doTERRA essential oils to help you retrain our brain, boost your mood and elevate your "get it done" routine to be pleasurable AND effective (not optional) THIS SUMMER

Community: We'll gather in a small, private Facebook group for weekly and daily check-ins. You can check in as little as much as you want.

Structure: I'll provide a Daily Dare journaling print out that will help you show up and coach yourself into action. This is a game changer!

Pre-Game Exercises: Between now and August 1st, I'll share 3 super simple, pre-game exercises to help you feel ready to get going.

  1. PRE GAME: Setting up and displaying your new essential oils the right way

  2. PRE GAME: Deciding on either a creative project for your business or personal habit project to up-level how you feel and think

  3. PRE GAME: Setting up your project tools and schedule during the summertime

Time Requirement: You'll need about 60 minutes, 5 out of 7 days of your week.

Part of that 60 min will be mindset work (15 min) and part will be your chosen project work (45 min).

That's it!

We'll be leveraging the power of the compound effect by doing a little, on most days.

You can do this on vacation before everyone gets up, in the evenings, while traveling, or after hours instead of watching Netflix, or during your work hours (like me), etc...

This #doonething for 30 days approach so much more sustainable, pleasurable and doable.

And it works better than looking for big blocks of "perfect timing."

I recommend you choose something like a new habit that will help you feel your best or a creative work project that will pay off long-term.

The MINDSET: It's an "And Thing", not an "Either/Or Thing":

I hear my clients say "when XYZ is over, then I'll get back to my marketing."

Or "when things get less crazy, that's when I'll INSERT ESSENTIAL THING"

I invite you to handle life stuff AND still show up.

Go on vacation AND get up early to do your thing before anyone else gets up.

Enjoy a full summer social calendar AND still prepare for an amazing autumn instead of scrambling to get focused again after Labor Day.

And not in some high-speed, burning yourself out kind of way.

Think "sure and steady, less is more" kind of approach.

I want you to see for yourself how you can show up for a special, creative project in your business life and get it done no matter what, in little pockets of time.

I want you to experience for yourself that slow summers, busy seasons, full social calendars can help you FOCUS more, rather than check out and give up.

And I want you to hit the ground running come September.

Pick a business thing.

Or pick a personal thing that will have you feeling clearer, sharper and better than ever.

The best part, this program is FREE with the purchase of the AromaTouch Diffused Starter Kit of essential oils from my link here by July 31st.

The kit is about $150.

(If you already have a doTERRA account or another brand of oils you love, you're welcome to join us, with a $150 investment in yourself. Fair warning, I just won't be able to help you much with your oil protocol if you use a brand I don't know, since I only know and work with doTERRA oils. Sound fair? Just ask me about it.)

I'll be showing you each week how to use what you have to help you with your special summer project.

Sound fun?

Yas!!!!!

Go here to join me and get your AromaTouch Diffused Starter kit of oils, then email me that you placed your order and I'll get you in my FB group home base for the summer project challenge.

I'd love to be IN THIS with you this summer.

I could use it, and I bet you could too.

We women with a business, don't check out during the summers.

Let's plan to end the summer feeling alive, engaged and ready for an amazing fall.

You in?

Karin

PS - Let me know if you have questions, okay? Last day to join is July 31st.

PPS - If you're not into this but could use some up-leveling in your messaging and marketing in the #smallisthenewbig, #happylittlepractice way, apply here and let's see if I can help.

[Podcast 1] What it Takes

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The profession of coaching has given my life just about everything.

I met my husband at a coaching conference, some 17 years ago. The founder of personal coaching was teaching, live and in-person, the great Thomas J. Leonard.

I had my first experience of real community and purpose through coaching.

I have met some of my very best friends from coaching.

I have supported myself and my family, earning nearly 2 million dollars through coaching alone, over 20 years.

Together, Drew and I have been at the coaching game for 40+ years, and we like to think we have some insights to share about the profession.

We just recorded the first episode of our new podcast, Happy Little Practice, where our goal is to show you "the stuff behind the stuff" when it comes to building a sustainable, happy, and profitable coaching practice.

On this first episode, we discuss some of the fundamental mindsets required to make it in private practice.

It's informal, there are no fancy intros and outros, and it's pretty darn solid and enjoyable to listen to, if I do say so myself.

You may even hear Buddy the Cat make an appearance. (Because I'm a pro and the kittehs rule.) ;)

You can listen and subscribe here (free!):

iTunes

Podbean

Here's to creating your own #happylittlepractice,

Karin

Happy Little Practice: Where moms in coaching create a small, simple, business that makes a difference, makes great money and makes their family happy too.

PS - If you're new to podcasts, this is a great way to get started. I listen to them on my evening walks, while folding laundry, when I'm cooking or while driving. I have found them to be a wonderful source of inspiration, insight and mindset game changer. Drew listens during his daily morning workout and while working on house projects and making our home beautiful.

PPS - Story Pirates if the BEST podcast for kiddos, says my 6 and 8 year old. In case you need one for them, I got you covered.