Glamour, luxury branding not required to create 6 figs

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Today's insight about your marketing and mindset is simple.

You don't need glamour shots or have luxury branding to create 6-figures.

There's nothing wrong with that if that's your jam.

However, this message is for you if you're not trying to create celebrity status, build an empire, nor are you trying to become a CEO.

Again, nothing at ALL wrong with that, but that's not what I teach.

I stand firm that even if you want a big business, you must FIRST learn how to create a Happy LITTLE Practice.

As Marianne Williamson once said, "before you can manage a large following, you must first learn how to manage a small following."

If this is good news to you, this should be a relief.

So in the spirit of keeping it real and relieving some pressure...

Here's what you DO need to create a steady 6-figures without the glamour and luxury branding:

A powerful, moving ONE THING YOU DO message that solves a real major life or business problem for a specific group of people. No exceptions.

A way of solving this program with your work, like a start-to-finish program, beyond charging by the hour.

A way of communicating about your message that opens doors, like being invited to speak about what you do.

A way of getting in front of your ideal clients, at least twice per month, like giving great little talks. (This is the foundation to bigger things like webinars, speaking from the stage, etc)

A clean, modern and up-to-date looking website that serves to back up your primary marketing strategy and creates first appointments.

A way of keeping-in-touch and inviting people to leave their email address with those who aren't quite ready yet to hire you, like an ON-MESSAGE email newsletter.

And a whole lot of mindset work to ensure you don't chicken out at the first challenge or feeling of discomfort.

I'll leave with this.

One of my mentors once told me this: Fill your bank account, not your ego.

Doing this will create what you want without empire building, without working full-time hours (if you don't want to) and with plenty of time for family and nurturing self-care.

Get in touch if you're my kind of gal, and if you think you might want my help setting all of this up.

I specialize in simplifying and operationalizing a small, but mighty practice.

And it always starts with making sure your message is clear, moving and effective.

I've got 1 spot left for August, then booking for September start dates.
 

Warmly,

Karin

PS - I teach a webinar on this small practice, big results philosophy. Check it out if you haven't already. 

 

 

 

Are webinars the right way to share your message?

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The right time to do webinars, and when to wait

It's rare that a client comes to me with steady marketing in place.

Only the ones with an already successful business have that going on.

The rest, who are somewhat-successful, do marketing "here and there" and want a simple system for creating a steady flow of clients.

And so when they see my webinar, they want to replicate what I do.

But here's what I've learned and now share with nearly everyone about launching webinars in their practice.

Not. Yet.

Do not try to create clients through webinars unless your practice can meet the following criteria:

- you have enough cas*h flow in your business to advertise that webinar and can therefore drive new eyeballs (aka "traffic") to watch it

If you don't have a steady VOLUME flow of interest and clients already coming to you, then putting up a webinar without a plan for getting people to watch it, probably won't work.

- you are independently wealthy and can afford to learn this from the get go, as a new business owner

There are people who teach you how to do webinars correctly, but it isn't cheap to learn.

And, it requires some technology infrastructure to be comfortable with, which means it's not for the faint of heart.

I think webinars-to-clients, is an advanced marketing strategy that's best for more mature businesses and those who can handle a lot of technology.

Or, like I mentioned, for those who are sitting on a pile of money to invest in their business.

- And lastly, you already know your message works and creates clients for you

There are quite a few moving parts to webinars - technology set up, advertising ins-and-outs and so much more to get right.

If you add not knowing if your message is dialed-in, it's an expensive way to figure this out.

This may be fine if you have mone*y, about $1000 - $1500 per month to test this out, each and every month.

Most of my clients do not fall into these criteria.

So, here's how I suggest my clients work their way to webinars.

First, we tighten up their message.

Without a message that is powerful, clear and moving, any marketing will at best be "hit or miss."

Second, let's turn that message into a signature talk that you can give locally and regionally (within a comfortable driving distance).

It's affordable, creates fast results and most coaches already gives talks now and again.

With a little focused effort, this can be your entire source of clients.

We'll use your talk to iron out your message and hone your ability to talk about you do in a powerful and engaging way.

THIS is enough to learn how to get right.

Third, once we know your talk is working and creating clients for you, then we can go beyond local and regional talks and offer a webinar version on a national scale.

For my clients, this happens organically.

Once their talks start working, attendees and places they speak their message will refer them to other places that aren't local/regional.

Always happens.

And the next thing you know you'll be invited to do a webinar version of your signature talk.

In my coaching we call this the: "This sh*^ builds on itself!" phase.

THIS is the right time to add webinars to your message: When you're invited to do one (or feel ready to offer one to an organization outside of your area BECAUSE YOU HAVE EVIDENCE the in-person version works).

Why do I want you to wait on webinars until you've got the basics down?

Webinars are like speaking to an empty black hole.

No faces to look at. People multi-tasking. A fraction of registrants show up. It's a bit trickier.

It's much easier to trouble shoot when you already know that your message works.

For example, if you give a webinar and zero clients were created from this presentation, and you already have "data" from in-person talks that your topic creates clients, you can ask yourself smart questions and adjust things accordingly instead of thinking it was your message: was it the audience? the time? the event organizer's marketing? maybe this group isn't a match as I originally thought?

Fourth, proceed to offer your signature talk, in webinar format, IN ADDITION TO in-person local and regional talks.

So this is about going deeper on the ONE strategy that you know is working to create clients.

Go deeper vs broader in your marketing.

It's the only way for solo-coaches and practitioners.

We can't win the game of being everywhere and trying to be all things to all people.

But we can win the game of going deeper in ONE strategy, ONE message, for ONE audience.

I'd love to help you dial-in your message by giving great little talks.

I have a program that solves the issue of not having enough clients in about 4 months that could quite literally make your fall, and give you a totally different holiday season, if you focus and see this through.

You can learn more about this and see if this makes sense to you too.

If it does resonate, book a time to talk with me and let's see if it's a fit to work together on this.

One day you could do webinars too.

It's a sound idea. Just not yet, for most coaches, practitioners and consultants.

Do the local and regional work first, and it will come.

Here's to focusing more vs efforting more, in our own Happy Little practice,

Karin

PS - Here's the link again to learn more about my signature talk system and coaching program that shows you everything I know about speaking your message to create clients.

The types of non-marketing convos I have with clients...

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4 Things I've talked about with clients just this week

What kind of business owner are you?

Tony Robbins said, there are 3 types of business owners and it's essential to know which one you are.

The CEO, the Manager, and the Artist.

Me and my clients? We are artists.

And we choose to see ourselves as successful artists.

And a successful artist is inevitably a business.

DISTINCTION: Instead of convincing people that your "art" is valuable and priceless, go for people who already have an appreciation for your kind of art. Big difference.

You're supposed to feel discomfort from time to time.

Now, more than ever before, you don't have to feel anything you don't want to.

You can simply eat something, drink something, take something, watch something, and generally check out and numb out in any number of ways.

Unless, of course you choose to focus your work, stop chasing big and go boutique.

When you focus in this way, you are choosing to look your doubt right in the face and talk right back to it.

This is like seeking discomfort.

It's what athletes do to up level their performance.

It's what artists do to step into new roles.

It's what toddlers deal with when they're learning to walk.

And in your case, it's a sign you're awake, alive and engaged in the process of creating the business that you're meant to create.

Welcome to your new normal. And I'm right there with you.

It's easier when you have me whispering what to say to that voice of doubt.

No, we don't fight with it. We include her at the table. But she doesn't get to sit at the head of the table.

You do.

DISTINCTION: Choose your discomfort. The discomfort of being somewhat successful. Or the discomfort of going for it. Only one path makes you feel ALIVE and AWAKE.

Focusing your message, audience and offers is like becoming a minimalist.

In world that says MORE is the answer...

...Buy more, be more, do more, click more, it can feel like you've gone minimalist to focus on ONE THING to become known for.

So many great ideas, so many directions you could go in.

But what's so great about having so many ideas?

Everyone has them.

So what?

I'm not impressed by having many ideas.

I'm impressed by people who see ONE idea through and bring it to market.

Let go of the tyranny of having so many ideas.

It's a false illusion of security.

It has you staying in your head.

Instead, feel the relief from simplifying your work around ONE MESSAGE and create a simple business that allows you to deliver it with crushing your personal life.

It won't be easy-peasy, but building anything of substance and longevity is never easy.

Building a great garden, a child, a marriage, a friendship, a home... none of it is easy.

DISTINCTION: Less ideas, but better, more focused ideas works better for a one woman business.

When does your business need your love the most?

When it's successful, full of ideal clients and raking in the dough?

No, that's when it's easy to love.

Your business needs most of your love during the times of uncertainty, doubt, and second guessing.

Just like any relationship.

How you handle the hard times can make or break the relationship.

And your business is a kind of relationship.

It's a living, breathing entity.

It's easy to love it when it's all happy-go-lucky.

It's easy to feel deflated and lose your nerve when it's not acting in the way your imagined it would.

DISTINCTION: Think of a challenging situation in your business. Ask yourself, "what would love do?"

Want help refocusing your work, your message and what you're here to do?

Need a resident champion, marketing guide and get out of your head business coach?

Now is the time.

Summer is upon us.

Use this time wisely to set yourself up for an amazing fall.

Don't fall asleep on your business or your dream.

Stay awake and engaged.

It takes a village.

Create your village.

Or join mine.

Click here to book a time to talk about working together here.


Karin


#happylittlepractice 
Where women with a family life create a small, but mighty business that does what it's supposed to do: earn a great living, make an impact and make your family happy too.

Learn more about my Happy Little Practice Method here, and grab a cup of tea and a pen and paper.

Operational effectiveness for a one-woman business

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Meet my client.

Let's call her Jane.

She knows how to coach. (Been well trained, multiple certifications, and confident in her abilities)

She knows how to speak. (Took a speak from the stage training, taught workshops, classes and college level courses).

She has clear ideas on how to market. (Been given templates from her coaching school for writing articles, how to give a talk, set up a website, social media presence and more.)

However, something was missing that was creating a lot of anxiety and alternate bouts of "freezing up" and "anxiety induced overworking".

In fact, she says, she didn't realize it was missing until she started working with me.

It's this: operationalizing your one-person coaching business.

The day to day, putting all the pieces together in a simple, effective and repeatable way.

Things like... YOUR TIME how to use your time when you have less then 5 to 6 hours a day. Your marketing time, your client time, your admin time, your creative time.

Things like... YOUR MARKETING how to actually do your marketing consistently and get really good at ONE thing and get ONE thing to work

Things like... YOUR CLIENTS how to organize how you see clients (new clients, renewing clients, returning clients, etc), systemize it as you go so you don't feel run over and worn out from changing lives for a living (what you can pull off at 5 clients at a time is different then 16 a time)

Things like... YOUR MINDSET how to manage your mind and emotions EACH DAY on the road to success so you can withstand the uncertainty that comes with the territory (the first few years of breaking even and then when you go beyond that and have to learn how to "keep it going")

Things like... YOUR FOCUS how to choose your message, your audience and focus your offers and
everything you do so you have a chance of financially succeeding in a saturated marketplace

How do you essentially operationalize your happy little practice?

How do you put it all together?

I got the small practice, big money thing down.

I've got a system for setting it all up and then keeping it going.

Am I perfect? Heck no.

Does working for myself make me feel BIG feelings more often then not? Heck yes. About half of the time!

But I've got a system for handling that as well.

So here's how to simplify all of this.

Most coaches/practitioners like to teach occasional classes and enjoy sharing what they know.

Most coaches/practitioners like talking with people and connecting with them.

If all you need to create to be happy in business is a 100K - 200K coaching business, on less than full-time hours, then leverage what you like to do (teach and connect with people) and focus two things in your marketing:

ONE direct marketing strategy like giving two to three talks every month.

ONE keep-in-touch strategy like sending your newsletter twice per month.

That's enough.

That. Is. Enough.

However, you cannot give a bunch talks on generic topics.

That will not work and is why most coaches who like to speak eventually switch to another marketing strategy (and then another, and then another, etc...)

Instead, learn how to give a SIGNATURE TALK that is designed to educate, enlighten and create private clients. (And hey, eventually group clients if you like)

Once you've nailed that down, and it's working for you, you can take this show on the road and apply it to Facebook ads or go national and present your webinar to groups outside of your region.

Will it be easy-peasy?

No.

Can it be simple?

Yes.

And simple is doable.

If you think you'd like to turn your passion for teaching and connecting with people and speak your message as your way to create clients, then let me show you how to do this. From A to Z and nothing left out.

Check out my GreatLittleTalks.com website that will answer your basic questions.

If you'd like to talk this over, and see if it makes sense for you, get in touch here.

I have some time this Friday to talk.

Imagine having a plan in hand, a guide by your side (moi!) and beginning to fill your calendar with speaking engagements that give you an opportunity to create clients.

Here's to simplifying everything,

Karin

P.S. For nearly all of my clients, my coaching in the Great Little Talks program is pays for itself with just one or two clients.

Here's how a small practice is an ASSET

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People sometimes think it's a problem if they have less than full-time hours to work on their business and deliver their services.

Especially when your kids (or other lifestyle factors like a health condition) need your daily care and attention.

I know I used to!

In fact, this belief used to drive me to squeeze what felt like 12 hours of work in a 5 hour work day.

That's when I realized I was going about it all wrong.

A small boutique practice is only an asset when you do small, the right way and think bigger then your perceived limitations.

Let me explain...

One way of thinking about how much time, energy you have for your business (marketing, client care, all of it) has you feeling like a victim and at the effect of your life.

I don't have as much time!

I can't/don't want to travel as much!

I don't have as much energy as I used to!

I can't stay up late anymore!

My kids kept me up for 3 days straight! (This literally happened last week! Not good.)

And if you pause long enough to recognize how these thoughts are influencing how you feel, it can dampen your resolve to thrive in business.

Even if you don't have a family life, or your kids are grown, you can also feel reluctant to give up that precious work-life balance that you envisioned would come with a coaching business.

But I've come to see this quite differently and it's become an integral part of the Happy Little Practice Method.

The #1 way a small, but mighty practice is an asset for your focus and business (and family life!) is this:

You develop little toleration for B.S.

Your own B.S.

And in the B.S. of your potential clients.

Here are examples of your own B.S. that you rise above when you go small, and think big...

If I only have 25 hours to make it all happen, then...

You create some wicked good boundaries to make sure you know exactly how to use your time, because you don't have the wiggle room to goof off on Facebook or endless hours to recover from bouts of on and off again marketing sprints that require lots recovery time...

You make sure your marketing is simple for you to see through because you don't have the patience (or time!) for a bunch of half baked marketing strategies that dilute your focus...

You make sure your message is on point and solves a real problem, because you don't have the luxury at waiting for a niche to magically land in your lap...

You basically get over your self really fast, and start making decisions.

Why? Because you don't have the time to waste.

At least if you have to earn a serious income.

Here are some examples of the potential client BS you force yourself to get over as well...

No convincing. When a potential client starts to tell you why they can't hire you, before they've even spoken to you, you say okay, but I work with people who want to do this work and solve the problem I solve, and move on.

No people pleasing. When a potential client compares what you do to what others offer (pricing, structure, coaching style), you're not interested nor are you defensive nor do you engage in convincing. Offering a service based solution is not about people pleasing. You understand that client engagement is a lot like dating. If they need to think about it or go date other people first, they're not ready for you.

No red flags. You do not ignore potential clients who show up late for their first call with you or call from "on the go", or seem to be chronically disappointed in others, or can't remember why they're calling you, or didn't do their homework before they get on the phone with you and other situations that feels like a "red flag" to you. You understand that how a client is from the get-go is how they always will be with you throughout the coaching relationship.

No excuses. Potential clients who tell you they can't afford it before even speaking to you... (okay then, why are you calling me?) When I didn't have any money, I just went to the library and used what I have. Or signed up for stuff that was within my budget and did the work. You understand that there will always be folks who can't afford what you offer, and that's okay, because there are other ways for people to help themselves.

Essentially, you develop standards.

Standards of who you work with.

Standards of how you work.

And you uphold them.

It's not about being inflexible, it's just about having standards that allow you to be YOUR best and do YOUR best work.

Your 25 hour work week must be worthy of your time and attention.

And it must be a positive influence in your personal life.

Or else why bother putting in the sweat, time, energy and personal growth on steroids that a thriving practice requires.

Here's to remembering a small practice, is plenty big enough, when done right,

Karin

P.S. Want help with this? If you haven't already, grab a cup of tea, pen and paper and watch my webinar that explains my Happy Little Practice Method and see if it's for you. Then if it makes sense, apply for a time to talk with me and let's see if we might do some great work together.

Where's Karin?

June - I'll be leading a virtual business development training for Wellcoaches.com grads in June. More details to come!

Would you love to bring me to speak at your alma mater? Just shoot me an email or send my speaker info page to the powers that be.

Taking spring break off without losing pay

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Borrow this idea!

One of my clients just shared with me that, for the first time in her practice, she felt comfortable taking time off for spring break.

When she didn't work, she didn't earn.

This made for a business that serves clients at the cost of your own mental, spiritual, emotional and family well-being.

This makes things unsustainable for the long-term.

So what changed?

All of her clients are in start-to-finish programs instead of hourly packages or sessions.

All of them!

This means, when she wants to take time off, her pay isn't affected.

Her clients have either paid in full for the duration of their work together, or committed to a convenient monthly payment plan that is set up once at the beginning of their work together, and automated to process without her management.

I'm taking next week off too, to hang out with my little kids during their school break.

I can only do this because all of my clients are in programs too.

If you're finding yourself in a "can't take time off" type of situation, here are a few things that may help.

First, you're not alone.

Many of my clients fall in one of two camps:

Camp 1: you may have a program that you created but don't have enough people to offer it to and/or not enough are saying yes.

Camp 2: you are offering hourly sessions, or small packages of sessions, and it's exhausting you.

Both situations require you to change and evolve.

No matter what camp you're in, here are two tips and a free training that may help.

TIP #1 - Make sure your program solves a specific problem.

ONE problem, not ten of them.

Otherwise people simply won't believe you.

You may have to chunk down what you do into phases to make your work seem doable and believable.

For example, phase 1 of my work is integrating everything you do under ONE message and phase 2 is getting your work out into the world simply and effectively, usually by speaking your message.

I offer both of them, or they can do just one, no problem. But each one solves two very specific problems my ideal clients have.


Tip #2 - When you tell a potential client about your program, show them HOW your program will solve their problem.

Here's a real-life example.

Yesterday I talked with a client about tweaking the flow of her first appointments with potential
clients.

People were loving the session until she talked price and then they bailed.

Turns out, there was a missing piece in her conversation.

The conversation was too heavily focused on creating rapport and talking about the power of coaching.

I suggested she try adding the following two pieces into her first appointments and make the shift into a leadership role in the second half of her session:

1) Okay, would you like me to share what I see is going on for you? (This is after you've got all the info you need to assess their situation)

Here's what I see you're doing that is not working and how it's creating the results/symptoms you do not want.

Make no bones about this.

Wake. Them. Up.

Say it nicely, calmly and clearly.

For example, "as it turns out, the way you're eating is the perfect recipe for depression, anxiety and stress. The foods you eat actually cause the feelings you're feeling, as I suspect you may have a food sensitivity and allergic addiction to these foods, otherwise it wouldn't be a problem for you."

For example, "You don't have enough clients, because you're not marketing consistently and your message is unclear so it doesn't land with anyone beyond the low-commitment, low pricing type of clients who don't want to risk more then a few hundred dollars and don't really do much of the work."

Gently point out what's not working and what needs to be fixed. Then move on to step 2.


2) So here's my approach to resolving this, once and for all.

Describe how each step of your program will solve the problem(s)/symptoms she or he is experiencing.

This is where you essentially show them the way out and how you would handle the situation.

Most clients are "lost" in the land of their problem in some way (totally normal), no matter how brilliant and accomplished they are.

So if they're lost, you need to act like the smart, capable guide you are and LEAD them the way out.

You will need to act like a leader, not a counselor/coach in this part of the conversation.

They'll either want to go on this journey with you or not.

In fact, I rarely have talks about objections with clients. It's either a fit or not. No convincing.

I might, occasionally go into convincing mode when I see a potential client I REALLY want to work with about to do something silly like (spend all their money on branding and web design instead of figuring out their message and marketing first).

Okay, I promised a free training on this as well.

Here it is: I gave a presentation on how to create your own start-to-finish, signature program for Hawthorn University that you can watch for free here.

Hope this helps!

If you think you might want me on your side as you make all of these decisions around your offers and your practice, I'd be glad to talk and see if it's a fit.

Apply for a free time to talk here.

I'm going on Spring Break next week but I'd love to see you in my schedule for when I return. :)

Happy Spring and may you enjoy some "paid" time off as well! ;)

Karin

P.S. Maybe you can't take the time off this year. No problem, this time next year can be totally different for you. Book a time to chat and let's map out a plan for creating a Happy Little Practice that does what it's supposed to do for you, your clients and your family.

Zig where they Zag + the antidote to market saturation

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Here's a different way of looking at competition in your field

Do you know what I mean by "market saturation"?

And is it something you should be concerned about?

"Saturation" in business is simply when a product or service has been very well distributed in a marketplace or region, and therefore creates stiff competition and/or little new demand for the product or service. (Unless someone does things rather differently!)

Said even more simply for professional coaches like you and I: there are a lot of other professionals offering similar services to your business in your area or industry.

Here's how it shows up for the experienced coaching pros:

- you were the only game in town until all of a sudden you weren't (happened to me!)

- you see new people enter your field, with far less experience and seem to be doing much better then you (Hot dang! This happened to me too!)

- you find yourself keeping your prices "affordable" so you can stay competitive and keep the clients you have (Not fun!)

- something has changed in your field that is forcing YOU to change (Uh, hello Facebook ads! Oh, hi 500+ new coaches graduating my alma mater EACH MONTH.)

- web design styles swiftly change, and inexperienced coaches entering your field are getting beautiful pictures taken, investing in expensive and successful looking branding and their web presence slams your website into the dark ages. (Yeah, I've experienced this one as well.)

- a marketing strategy loses it's effectiveness, or what was once good enough before many other professionals set up shop, isn't cutting it anymore.

- or seeing colleagues create multi-million dollar empires while you chug along with one part-assistant and makes you question everything you thought you wanted. (Yep! Experienced this as
well. This was a doozy!)

For new coaches, it's looking around at the playing field and thinking "I don't even stand a chance!" or, "do I have to invest 10K in a website before having one client just so I look the part?!"

Now here's some good news (and what that I wish I had known about 7 years ago!)

Listen, you may not be able to win the game of "who has the most clients" and who can "out market or out work" the other.

In fact, it can be disconcerting if you're like me and my clients whose days of "out working people" are long gone with mornings, evenings and weekends dedicated to family life.

So, if you know you can't out market the big coaching companies or your colleagues that seem to
have more reach, a larger volume of clients and deeper pockets...

Then you are going to have to ZIG where they ZAG.

Market saturation is simply forcing you, me and all of us, to evolve and step into the changes you likely have been putting off for some time.

1)  Instead of following what everyone else is doing, focus on what others in your field can't do
(or is afraid of doing!) and specialize in solving one very important problem for one group of people that you can become masterful in serving. This puts you in your own league.

For me, it was realizing, "okay, I can't win the game of saying I have hundreds of people in my programs." But I could win the game of saying the opposite: I have less clients, but for the right
clients, they are better and more deeply served. That I can do. So I showcase that in my work. You can do the same.

2) Instead of lowering your prices and trying to keep pace with other struggling, charge-by-the-hour professionals, be the boutique coaching business in your field that cherry picks her clients and has people apply to work with you because you're so specialized and you actually have standards of care.

I knew I couldn't afford to lower my rates. I was not going back to that!

So then, I had to validate my rates.

I do this by showcasing my experience and the experience my clients receive that is one-of-a-kind (they feel seen, they get coached by me, they can connect with me each day, etc).

For some people, it's a game changer to have that kind of personalized attention.

Most of my clients are already doing this but not showcasing this in way that highlights this as the gem it is. You can do this too!

3) Instead of trying to nail your brand, showcase your MASTERY of your craft.

Learn how to create, collect and display outstanding testimonials from the work that you do.

I find web design to eat up a lot of expenses for small practices, especially if you want to get it
right.

And the really good people charge upwards of 7K and up for a custom website.

Which means, the "average" personalized web work is $2500 to $3500 and I'm so over that level of work. It ain't that great!

So, I zig where others zag.

I have a super simple, clean, modern website with no fancy branding.

I've gone minimalist in a sea of gorgeously branded websites.

I find this so radically simplifying, like finally deciding on your signature outfit, that you'll
wear at all of your signature talks instead of spending hours each morning tossing through all your outfits and turning your closet inside out.

Instead, I let my work, copywriting, testimonials, a few high quality images (that are the opposite
of the glamour shots I see everywhere... it's me, the beautiful countryside in my pictures, and no perfect hair and make-up).

And then I bring it home by nurturing the relationships I create through my emails I send a few times per month, instead of a few times per week.

I could go on in the ways that I zig where others zag.

I teach my clients to do this too, because it's what they CAN do well, and do so consistently.

You can do this too. 

So if you're worried about any aspect of market saturation in your field, just remember.

It's just an opportunity for you to zig where they zag.

Fine tune your message and get specific so competition becomes irrelevant.

Create a league of your own.

Then let everything else you do... how you work with clients, how you present your work, how you
do your pricing... everything!... mirror that focus and watch yourself no longer have to play the game that others play.

Want me to help you do this?

Get in touch and let's see if we're a match

Here's to small truly being the new big, when done right!

Karin

#happylittlepractice where moms in coaching rock
out a simple business with simple marketing and
powerful messaging.

When marketing feels anything but fun, fast and easy

creatingforaliving.png

A quick scroll through your Facebook feed and the ads seem to promise you fun, fast and easy
marketing results.

And yet, it doesn't really feel like that every day, does it?

At least not for me and the people I know.

This is something I talk to clients quite a lot about.

When you take yourself and your practice seriously, and begin marketing consistently, you're going to feel something like this...

50% of the time you will feel like:

"I can't believe I'm being paid to be myself and share what I know! Amazing!"

And the other 50% or so of the time, you'll feel like this:

"I don't think this is working! I don't know what I'm doing! Ahhh!"

I created a 3 minute "driveway" video (the bottom of my driveway being the bus stop) about how this shows up and what to do about it here

What you definitely don't want to do is...

a) stop your marketing and take a long reflective break that results in a starting and stopping pattern in your business

b) change your mind and try a new marketing strategy or change your message

c) think something is wrong with you

Instead you want to expect that more or less, you'll find some things challenging.

That's totally normal.

Think about it...

You are learning brand new things...

And practicing what you're learning IN PUBLIC...

And, learning and growing is naturally uncomfortable. Not everyday, but sometimes.

So I want you to welcome the discomfort.

Plan for it.

Lean into it.

Don't turn away from it by stopping what you're doing, changing your mind or fantasizing about an easier gig.

Because running your own show is so dang worth it.

So keep going.

Here's how I do this.

Most every single day, I sit down and tidy up my mind.

Just like I tidy up my home after the chaos of getting kids out the door, and before I sit down to work.

I sit with the thoughts that I feel "are happening to me."

The ones that make me feel like I'm quietly suffering in some way.

And then once I understand them and see if they're serving me or not, then I spend a few more minutes deciding what I'll think for the day.

Just for today.

And then I repeat this nearly each day.

Game changer.

I don't wait until I'm stuck.

I don't wait until I'm deep in the muck of self-doubt or second guessing. (I used to!)

I get in there, and see what's doing before it messes with me and my ability to support my family in a powerful way.

The best resource I can recommend for this is Brooke Castillo's Self-Coaching 101 book and her
free podcast too.

Both are fantastic.

Maybe you'll find it useful too, like many of my clients.

And if it's not a match, look at your own expertise or healing work that you do with clients.

Is there something that you do, that helps them with their mindset, that you can use in your own business?

One of my clients, a therapist and sports psychology coach for dressage riders, uses the Emotional Freedom Technique (EFT) with her clients to help them break free of beliefs that hold them back.

So she started using EFT as her own mental warm up before she sits down at her desk to work.

She says it clears her mind and energizes her for the day and allows her to get her marketing DONE.

I hope this inner game tip is useful to you.

The mindset stuff is the ONE thing that seems to mess with my client's ability to market consistently, beyond making sure their business structure is simplified.

If you want help with this, I've got an entire step-by-step process for updating and simplifying
the structure of your business so that it's consistently doable (your message, audience, services and marketing) and how to navigate the inner stuff that naturally comes up.

Simple, but not easy-peasy.

Simple, but doable.

And doable you can do, right?

Get in touch here if you're ready for a marketing and mindset coach and let's see if I can help.

Karin

P.S. Have you watched my free training on how the Happy Little Practice Method works to simplify everything in your business yet? It was created out of necessity for people like me: working moms who have a full family life and yearn for a simple way to make a serious dent in the family bills, while doing meaningful, impactful work on less than full-time hours.

The First Rule of Giving Great Little Talks

 Get Help Focusing Your Topic

Get Help Focusing Your Topic

Here's the first rule of giving great little talks
to fill your practice with the right clients.

Pick the right topic.

More specifically, your talk must solve a specific
problem for a specific group of people.

You don't have to solve the problem in the talk,
but you must provide insight, valuable information
and a new perspective about the problem.

And even more specifically, it can not be a
generic topic.

Why? Let me explain:

When you go generic, or try to cover it all in
your talks (I've done it!), here's what happens:

not many people show up to your talks because
the title just doesn't relate to people's real
life and the real problems they want to solve

- the people who do show up, find your information
"nice and helpful" but it lands in the "would be
nice" category of expenses. It just feels
optional. Your work, your services must never land
in the "optional to solve" category if you want
regular paying clients.

the people who do show up are there for
"edu-tainment". They love to learn (and tell you
how much they know! I call these the "co-teachers"
in the room, and you gotta know how to handle
them) but no one hires you because, they're just
there for an interesting talk.

you find yourself going anywhere/everywhere that has a
group of people to speak too (which in one way, is
fantastic of you!) but it tends to make you doubt
your ability to create clients in this way because
you think it's you or your modality that's not
working. It's not, it your topic and chosen
audience.

- As a result of this you usually try harder, to
do more talks, or give up on talks and try something
else (repeating the same pattern) but that's not
the answer.

Doing more isn't usually the answer.

Focusing is the answer.

So how do you pick the right topic?

Don't change your strategy of speaking to create
clients, just tweak your approach. (Which is a
golden rule of marketing: change your strategy
slowly, tweak your approach swiftly).

The short answer: One way to go about this is just
pick one of your top 3-5 best ideas and test it.
Get out there and start giving talks. See what
resonates. It takes a bit longer this way but it's
better than staying in your head.

If you stay in your head, your business is dead.

The long answer: Take your big topic (say Life
coaching, or writing, or health, or psychology,
etc), and chunk down that topic into specific
problems your ideal clients talk with you about.

Imagine your big topic like a delicious pie.

You want one of your talks to be a serving of one
slice of that pie.

For example, a family member of mine is starting
an essential oil business.

Instead of trying to be all things to all people,
I would suggest she pick a group of people that
she knows really well to speak to.

She's well connected in her community with other
local moms, so let's just say she went for that
group.

She's also passionate about family health and staying
out of the doctor's office with natural solutions.

Some problems moms like her might face (and she
would know better than me) are:

- family sleep issues that are affecting school
work, nighttime peace and mom's ability to
function well and not yell at her kids

- preventing cold and flus with essential oils
that make kids miss school and make mom's life
miserable

- how to use essential oils to help your kids feel
more confident at school

That's way better than "learn more about oils 101."

Now, if I were starting an essential oil business,
I might focus on women with a business and family
life (the people I know best, almost inside and
out) and perhaps choose one of these this topic
that I know comes up for my ideal clients:

- Courage for Coaches: how essential oils can help
you (and your clients!) bust through a crisis of
confidence (which is something that regularly
happens to me, my clients and their own clients)

Are these topics perfectly catchy and clever
sounding?

No, they don't need to be. They just need to
relate to a specific group of people's real life
problems or big juicy desires.

It's better than another generic topic that most
people won't want to attend or if they do, won't
do anything with the information like book a
session with you.

I hope this helps you begin to think differently
about giving talks, whether or not you're ready to
do so.

Here's where you can learn more and join us if you
like: https://www.greatlittletalks.com

If you're not ready for talks yet, but you do need
to refocus your practice and choose a focused
message that helps you stand out and create
more clients, get in touch here.

Happy Autumn!

Karin

Integrating Everything You Do Under ONE Message

 How to Integrate What You Do Under ONE Message

How to Integrate What You Do Under ONE Message

One thing that can stop you from focusing your message is that it
feels like you have to leave most of what you do behind and just
choose ONE thing.

For example, it's typical for a coach to say she's into essential
oils, nutrition, mindset, meditation and so much more.

Or for a practitioner, to have several modalities like energy healing,
spiritual counseling, channeling and more.

When you have multiple interests and training in your practice, it's
common to find yourself promoting a bunch of different things, each
one with a different focus.

One day you're hosting a cooking class.

Another you're promoting a cleanse.

The next time you're doing a food and mood program.

And then your audience doesn't ever really know what it is you do.

This isn't good for referrals, marketing effectiveness or your own
sanity.

So naturally, when I say you have to pick ONE message in your work,
you might feel a whole lot of resistance.

This resistance is so rampant, I'd say at least 80% of coaches and
practitioners will not succeed because they don't want to focus in
this way.


However, if you're one of the 20% who is willing to focus, here's a
way to think about this differently that will help melt this
resistance.

Integrate, don't eliminate.

You don't have to eliminate all the different things you do.

You can integrate them under one problem that you solve (your ONE
message), and into one amazing program (the solution to that
problem).

For example, one of my clients came to me as a holistic health coach.

She not only has a grasp of foods that heal the body, she also is a
make-up artist, an esthetician with over 15 years in the spa
industry, she also LOVES to organize stuff too (she thought about
becoming a professional organizer), she LOVES to cook (here come the
cooking classes and recipes), and more.

No wonder she wasn't sure how to put all these things together! They
are ALL so interesting and engaging to her.

Here's how we integrated everything under one message (and eliminated
nothing).

After some coaching, I found out that she had spent years care-taking
an aging parent.

And like many women, who give and give and give, it takes a big
change before they realize they need to care for themselves.

So when her parent passed away, it was a wake up call.

She was a bit surprised to realize her health had declined, she felt
older than her years, and she almost didn't even know who she was
after focusing so intently on someone else. (Moms, we can relate,
right?)

When I coached her a bit more, I discovered she regularly came into
contact with women just like her, who because of some wake up call in
their life - a divorce, death in the family, empty nest - found
themselves facing that dreaded "OMG! I look like my mother!" moment
after years of ignoring their own needs and self-care.

So we created a message and a program that integrates all of her
skills and solves that "now what!?" problem that many women face
after a big transition in their life.

Now she has become a rebirth your beautiful life coach for women in
their 50s and 60s (who happen to come in droves to the very spa she
works at).

In her beauty rejuvenation program she'll help these ladies update
their hair and make-up, reorganize parts of their home to feel more
at ease and in control after so much external focus, show them how to
eat for the next phase of their life, coach them on their purpose
and... you see where I'm going, right?

She'll get to do all the things she loves to do, but under ONE clear
message for ONE very specific group of people.

Now she's no longer feeling unclear about what she does, for whom and
what she offers them.

Imagine having that level of clarity and what it could do for your
confidence and marketing.

You can do this too.

Integrate, don't eliminate.

Would you like help focusing your message, choosing your ideal
audience and restructuring your services into a boutique business?

If so, then you'll want to watch my webinar and apply for a free
coaching session on what it would be like to do this with me by your
side:

Here's the webinar.

Here's where you can apply for the free session:

http://happylittlepractice.com/session

Hope this helps!

Karin