Get in the Water: How Being in Biz for Yourself is Like Jumping in a Lake

My work with wellness pros is a lot like gettinginto the lake for a swim.

Some people, like me, need to put their toes in, sit on the side of the dock and let their feet adjust to the water for awhile, and then they get in.

My husband jumps right in, trusting that his body will adjust to the temperature and the temporary discomfort of the chilly water is well worth the fun he will have.

The problem is, this “sitting on the dock and thinking about getting in the water” often starts to paralyze me.

My mind starts telling me things like…

“I think it’s too cold for me…”

“Drew has a different body type, that’s why he can jump right in…”

“I don’t want to be cold…”

“I hate being cold…”

“I’m going to wait until it gets warmer…”

“Maybe I’ll go in tomorrow…”

“Maybe it’s fine if I just hang out on the dock… yeah, that’s what’ll I do…”

And it just gets worse and worse and I get more and more nervous that everyone is in the water but me, having a great time and until finally, I can’t stand the emotional roller coaster I put myself on, and so I jump in.

I screech for 30 seconds and then I have a blast too.

This summer, I decided to do things differently.

I remembered what one of my first mentors, Joshua Rosenthal, told me.

He said, “When you’re spinning wheels, up there in your mind, try doing the opposite of what you brain tells you to do.”

So this year, I started jumping right into the lake.

(We rented a lake house over the summer – a dream come true! And I didn’t want to stress over getting in the water each day. I know, so lame.)

As it turns out, jumping right in, was WAY MORE FUN.


And I started thinking, where else do I allow my nerves to hold me hostage?

This is a lot like being a wellness pro and taking your biz seriously.

You can sit on the sidelines telling yourself all the reasons why you should maintain status quo.

Why you should wait another year…

Why now is not the right time to invest in yourself…

And the more you think about it, the more reasons you come up for not going for it.

Basically, instead of getting really good at the business skills you need to thrive, you become quite adept at building a case for your limitations.

This is your invitation to get in the water.

I’m not going to goad you to get in.

You either want to or you don’t.

(I work best with people who are willing to jump in and start swimming.)

I’ll show you what to do, how to do it and what to do next, once you’re in the water.

But if you don’t get in, I can’t help you and your business thrive in the year ahead.

Get in the water.

(Or I might splash you a bit.)


6 spots left in Rockstars 2012

We start in January.

If you need to download the info and application again, go here:

Your swim instructor, :)


PS – Remember, this program is by application only.

Why? I want to make sure you’re going to get into the water once I start working with you.

It’s cool if you’re nervous about it. I’ll coach you through it. But you gotta get wet.


About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.