Do you really have to create the PERFECT 30-second one-liner to explain your wellness services? Maybe, if you spend most of your time going to professional networking events and cocktail parties as a marketing strategy.
For those of you who cringe at that idea, I have a better approach.
I would like to show you how to HAVE A MEANINGFUL CONVERSATION about your work, that will naturally guide the person you're connecting with to decide if continuing a professional relationship with you makes sense for them.
I have found that these types of authentic conversations between two people (be it at a party, in a one-on-one networking situation, telephone chat, coffee date or meeting) follow a series of questions that if you know how to answer, in a relaxed and confident manner, will be infinitely more client attractive than some elevator speech.
In this month's WellProNet training I'm going to share with you what these questions are and how to answer them effectively and authentically.
In fact, once you start using this approach to talking about what you do, you'll be amazed how often these conversations flow using THE EXACT SAME QUESTIONS. So in no time you'll become really good at answering them.
I'll also show you how to elegantly end this conversation when you sense someone is just trying to pick your brain for free info (and never plans on doing anything with it) or when someone wants to debate you on the merits of your modality. (Both have happened to me countless times as a wellness pro until I learned a few empowering tricks!)
It's all happening in the next Wellness Professional Network tele-training...
Thursday, Nov 4, 2010, Noon eastern
Topic: How to Talk About What You Do (Without Using an Elevator Speech)
This tele-training is for current members of WellPronet.org only.
Not a member yet? Then join us! Click on the following link to find out if membership is right for you: http://wellpronet.org/whyjoin
Can’t make the live call? No problem. WellProNet members receive a word-for-word transcript and audio recording of the monthly tele-trainings. So you can listen to the training on your own time.
Hope you decide to join us!
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes.
In 2009, she expanded her private practice and launched The Wellness Professional Network http://wellpronet.org as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband, Drew Rozell, who also runs a successful coaching business.