When you communicate and keep in touch regularly with your list of potential clients, say weekly or twice per month with a short and sweet, helpful message, it says this about you... "I'm here for you when you're ready. In the meantime, please accept this quick tip to help you address X challenge I know you're facing. My treat. It's on me. Glad to be of service! I'm thinking of you and I'll be in touch in a week or two with another valuable tip."
(Replace "tip" with insight, video, audio message, article, resource… you get the idea. There are so many ways to deliver your know-how. You get to choose what works for you. Use the language that suits you.)
If you communicate to them infrequently, your potential clients get the sense that you only reach out to them when you have something to sell.
This is contrary to what most people thing. Most wellness pros think if they only communicate to their list now and again, they'll avoid bothering their audience, but the exact opposite is true.
The greater truth is this…
1 - If you write once in a while, you and your services will be forgotten.
2 - If you write once in a while, you actually end up bothering people (contrary to popular belief!). It makes it seem like you only reach out when you have something to promote, instead of staying in communication like a good, reliable, trusty-worthy advisor that you are.
3 - So stay in touch regularly. I recommend twice per month to get started. Keep it short and sweet and valuable and people will love hearing from you.
To your success,
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband and baby boy.