When you give a seminar or tele-class, you already know it's good to follow-up with those who attended. In my work with clients, I notice that wellness professionals unconsciously go into the off-putting "follow-up mode".
It goes something like this:
Email subject: Follow-up from last night's seminar
Thank you for participating in the seminar last night.
I wanted to personally follow-up with you and see if you have any questions or if you'd like to schedule a free consultation.
A few sentences about the wellness pro here, their experience/credentials/etc…
Looking forward to hearing from you,
Wellness Pro Name and Title
When you slip into "follow-up mode" you sound like you're trying to get the sale.
The verbage "follow-up" is not what your potential clients use, but what sales professsionals use.
And naturally, you don't want to connect your transformational work with pushy selling.
A closer look at the above example also shows that this email is all about the wellness pro's needs and desires. This means your email does not create any real connection in the reader's life.
So here's a more effective and authentic way to follow-up after a seminar or tele-class. I'll use a nutrition counselor example.
Email subject line: taking control of your family's health
Just wanted to drop you a personal note to thank you for coming to Monday's seminar on easy ways to get your kids to eat vegetables.
If you're like many of my clients, these are the 3 core challenges you may be facing right now in your family's health:
1. Stressful meal times that force you to "give-in" to family junk-food cravings which lead to sick-days and less than stellar school performance
2. Lack of time and organization that makes healthy eating for your family simple, fast and a no-fuss zone
3. Limited understanding of what healthy foods to buy and how to cook them in a way that your family will love
Are these or other similar issues on your plate that you're looking to solve?
If you're open to some different ideas around how to solve these issues, drop me a quick note and maybe we can chat a bit.
Your Name, Title, Contact info
Did you notice the difference between example 1 and example 2?
The latter demonstrates how you can help your potential client in the issues they are facing right now and keeps the tone warm, inviting and full of connection. It makes your work relevant to their life. And invites them to take action without the fear of being pressured to buy something.
Obviously you can adapt this formula to your modality, your personality and seminar topic.
Try it after your next seminar or tele-class.
Hope this helps!
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband and baby boy.