[JP-Facebook-Like] If you're a wellness pro with clients in the corporate world or you serve the corporate world directly, take heed.
In this month's issue of Inc Magazine, top small company workplaces were highlighted. These are companies do more than talk smack about creating a great company culture. From setting up inspiring environments that keep employees connected to the organization's purpose, to sponsoring volunteer work, to greening their environments, and yes, to helping employees get and stay healthy.
Three specific companies opened their books and shared how "they keep morale high and blood pressure low with robust wellness programs." According to Inc Magazine, 80% of the companies featured in the "top small business workplaces" offer wellness programs. "Some companies splurge on in-house workout facilities and basketball courts. Others keep costs low by bartering for healthy snacks."
As a wellness pro, this is the kind of information you want to be aware of. Both for generating your own ideas and for when pitching your wellness programs to organizations. Your ability to sound relevant, current and lead your "thinking about hiring you conversations" is a skill set that sets the successful wellness pros apart.
You'll notice a few things in this Inc Magazine feature:
- Companies need not spend a lot (they can barter for services - see Honest Tea's examples a no-cost benefits including, honoring employees who set and achieve health goals at company meetings - Honest Tea's "Wellness Awards")
- Companies must subsidize the actions they want their employees to take (offering wellness programs and making employees pay out of their own pocket is significantly less effective)
- Companies can work with local businesses to provide perks to their employees at cost (See Honest Tea's "purchase a bicycle at cost" program)
There are tons of ideas for wellness pros if you know how to look.
One idea that jumped out at me - If I were offering corporate wellness programs, I'd include a Corporate "Wellness Intranet" memberships (using something as simple as Groupsite.com or Ning.com) for companies that hired me to present or consult. That would allow me to stay in touch with employees and essentially attract clients from that ongoing relationship.
Take a look at this feature in Inc Magazine on "The Price of a Healthy Staff" and get inspired to get out there and lead the organization's you work with to the results they want.
To your success,
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies.
In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business