Get in the Water: How Being in Biz for Yourself is Like Jumping in a Lake

My work with wellness pros is a lot like gettinginto the lake for a swim.

Some people, like me, need to put their toes in, sit on the side of the dock and let their feet adjust to the water for awhile, and then they get in.

My husband jumps right in, trusting that his body will adjust to the temperature and the temporary discomfort of the chilly water is well worth the fun he will have.

The problem is, this “sitting on the dock and thinking about getting in the water” often starts to paralyze me.

My mind starts telling me things like…

“I think it’s too cold for me…”

“Drew has a different body type, that’s why he can jump right in…”

“I don’t want to be cold…”

“I hate being cold…”

“I’m going to wait until it gets warmer…”

“Maybe I’ll go in tomorrow…”

“Maybe it’s fine if I just hang out on the dock… yeah, that’s what’ll I do…”

And it just gets worse and worse and I get more and more nervous that everyone is in the water but me, having a great time and until finally, I can’t stand the emotional roller coaster I put myself on, and so I jump in.

I screech for 30 seconds and then I have a blast too.

This summer, I decided to do things differently.

I remembered what one of my first mentors, Joshua Rosenthal, told me.

He said, “When you’re spinning wheels, up there in your mind, try doing the opposite of what you brain tells you to do.”

So this year, I started jumping right into the lake.

(We rented a lake house over the summer – a dream come true! And I didn’t want to stress over getting in the water each day. I know, so lame.)

As it turns out, jumping right in, was WAY MORE FUN.


And I started thinking, where else do I allow my nerves to hold me hostage?

This is a lot like being a wellness pro and taking your biz seriously.

You can sit on the sidelines telling yourself all the reasons why you should maintain status quo.

Why you should wait another year…

Why now is not the right time to invest in yourself…

And the more you think about it, the more reasons you come up for not going for it.

Basically, instead of getting really good at the business skills you need to thrive, you become quite adept at building a case for your limitations.

This is your invitation to get in the water.

I’m not going to goad you to get in.

You either want to or you don’t.

(I work best with people who are willing to jump in and start swimming.)

I’ll show you what to do, how to do it and what to do next, once you’re in the water.

But if you don’t get in, I can’t help you and your business thrive in the year ahead.

Get in the water.

(Or I might splash you a bit.)


6 spots left in Rockstars 2012

We start in January.

If you need to download the info and application again, go here:

Your swim instructor, :)


PS – Remember, this program is by application only.

Why? I want to make sure you’re going to get into the water once I start working with you.

It’s cool if you’re nervous about it. I’ll coach you through it. But you gotta get wet.


About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.


9 Mindset Secrets to Writing AND Publishing a Book

Since my husband and I lead a free call on Writing and Publishing Your Book in 90 Days, it's clear to us that writing a book is a dream for many wellness pros… However, if you want to move dreaming about a book to holding a copy in your hands in a few months from now, there’s some things you need to do.

After the call, we’ve had the opportunity to connect with many self-employed wellness pros, coaches, consultants and other service based biz owners, and hear your thoughts and questions about our book writing program that begins in 15 days.

If you really want to become an author (and bring much more money into your business), then please read the rest of this post.

We’re going to address your questions (and fears!) and everything we’ve been hearing from you.

Many of which will create a mindset shift on what it takes to write a book AND get it published FAST.

Check it out…

(By the way, here’s the link to join us and access our free call recording:


 1)    Am I really ready to write a book?

You’re as ready as you will ever be to write a book.

What if I put it to you this way?

Are you really ready to write that blog post? Think about it. While the notion of having to get super-prepared to write a blog post seems a bit silly, (of course you can write a blog post), that is essentially what you are doing when you write your book.

In either case, you’re just sharing an idea.

In the case of your book, you’re just going to go deep and expand on the one idea a bit more.


2)    I’m not sure I know enough.  

I’ve noticed that for lots of people who are in the business of helping others for a living, as much as they’d like to be seen (and paid!) like an expert, they are waiting around for someone or some big opportunity to come knocking on their door and anoint them.

Here’s the reality:

You are already an expert in something. You already have something valuable to share. No one is ever going to perceive you as an expert until you step into this role yourself.

The most powerful way we know to do this?

Write and publish a book!




3)    I know TOO much. How can I possibly put it ALL into ONE book?

I hear you. However, I want you to know, the reason this feels overwhelming, that is, the idea of finally becoming an author (a real author with your OWN book) and getting your book done QUICKLY, is because you're thinking about book writing in the wrong way.

The wrong way (at least for biz owners) is to put everything you know, or try to, into a tome of a book that you can be proud of.

The downside of that is...

- no one reads big books any more (who has time!?)

- creating a book in that way takes FOREVER, if it ever gets done (keeping you as the best kept secret in town)

- and trying to share EVERYTHING you know in one book, is incredibly paralyzing

We want you to pick a topic, just a small chunk of what you know (the part that is wildly interesting to your tribe).

This will ensure that your book topic and title invites people to pick it up, read it and get a sense of accomplishment from easily finishing it.

And (this is the most important part) we want your book to inspire your readers to take a specific action. IE - call you to become a client, join your membership club, buy more stuff from you, whatever you want.

That's what happened to Drew just the other day.

A guy from across the country read his book, booked a coaching day (for several thousand dollars) and now is deciding between a 10K-20K coaching contract.

Cool, huh?

So relax, you don’t need to share everything you know. Whew!

We’re going to show you how to do this.


4)    How do I know what topic to choose? What if I pick the wrong topic?

After the call, we got lots of messages from people thanking us, telling us that they we’re ready to write their books on their own without joining the program.

A few shared their book topic, title and ideas. While we applaud their enthusiasm, if we had to bet, if they indeed write these books they will end up feeling very disappointed because they were going to write on topics/titles that few people would be interested in.

In other words, while these folks have great ideas, understanding the best way to present your ideas is what determines a successful outcome from a disappointing one.

Please read that last sentence again. It can make or break your book’s success.

Again, you need to choose the RIGHT topic! (We will show you how!)

In fact, in order to ensure you DO pick the right topic, we decided to give EVERYONE in this program a private book coaching session with Drew.

In about 30 minutes or less, Drew will help you nail down your topic, title and/or outline.

Yep, he’s that good at it.

We’re clearing Drew’s schedule for November to make sure you’ve got this down BEFORE the Thanksgiving holiday.

In light of this we're limiting the program to 20 people.




5)    Who do I think I am? I’ve read the expert type books. I’m no Deepak, Wayne or other ENTER NAME OF GURU YOU ADMIRE.

Here are a few things to remember when this comes up…

Just because those experts have a book does not make them smarter than you. Or wiser than you.

It just means they made a very smart decision to write a book.

And what you probably don’t know is that in almost ALL cases, they weren’t well known BEFORE they wrote the book. (Read that again!)

Also understand that every expert (who gets paid well) has a book.

Stop and think about this for a second.

Think about the person in your field that you most admire,  respect, and consider really successful.

Does this person have a book? Of course they do.

Guess what?

For you to get where you want to go, at some point, you’re going to need a book.

Start now.

We’re going to take you through this process and guide you every step of the way.




6)    I’m not sure how writing my book will make me money, beyond selling copies of the book.

If you want to be wildly successful in your field, you need to understand the following point. (If you do not wish to be wildly successful , you can stop reading this now).

A book is really just the beginning…

When you write your book in the right way, it will require you to start thinking differently.

(This is what our program is REALLY about, by the way!)

Specifically, thinking like a successful entrepreneur. One who leverages their time, energy and makes money.


First, your book, if you write it with us, will get you out of the trading “time for dollars” business model, by positioning you as the expert you are and give more people an opportunity to experience your great work.

Second, in our program, you’ll create a book that is designed to motivate people to invest in your services and products.

Don’t have any products to sell? No problem. The third idea of writing the book in our program,  is to inspire you to start creating information products by using the same design files and vendor relationships you’ll create in this program. Info-products sell for hundreds and thousands of dollars. It’s a game changer.

And lastly, we’ll be teaching you all the different, creative ways to make money with your book, no matter where you are in your business.

You won’t have to figure this out on your own.


 7)    I’m not sure I can write a best-selling book. I’m not that great of a writer.

Most people write a book with hopes of hitting the bestseller list and becoming rich and famous. While that’s the hope, it also a major stumbling block. After all, you don’t know the first thing about writing a bestseller, do you?

For lots of people, this daunting notion that their book needs to be an all-time classic is what keeps them from writing anything.


The RIGHT way to write your book means that you understand that when done correctly, the purpose of your book isn’t to try to get on the best-seller list. (Although that’s very cool if that happens!)

The purpose of a book, for business owners in particular, is to give people valuable information about a subject that you (and they) love. And by the time they finish your book, the logical conclusion in their mind is to invest more into your programs and services.

Consider this: I can make more money from one new client who’s read my book than 99% of the authors in the world who only make money from selling their books.

This is because I understood what the book is designed to do before I even wrote it, and as a result, I wrote the RIGHT book.


8)    Can’t I do this on my own?

Of course you can do this on your own. As we’ve been saying, there really is nothing especially difficult about this.

But consider this…

Right this minute, do you know how to get your book on a Kindle or an iPad? Do you know the best way to get your book printed and distributed without you having to buy hundreds of copies upfront? Do you know what it should cost to have your book formatted? Do you have a plan for how you will use your book to make more money?

We do.

We invested A LOT of time and money learning the answers to all these questions, many of which you have not begun to consider. And we can tell you from experience that making one mistake will likely cost you more than what we’re charging for the entire program.

For the serious business owner who values their time, this program is an investment, not an expense.


 9)    Why do I need the structure of this program?

We heard from some people that they we’re not sure they needed the structure of this program to write their book.

Shortly after the start of 2012, members of this program will get a box in the mail. They will rip it open and feel the thrill of holding their creation, their new book, in their hands for the first time. Later there will be a celebratory toast…

Going forward, their business will have a much clearer identity and focus and they will have many ways to make money from this creation.

And they will be published authors; experts in their fields.

Will you?

Here’s to becoming authors in 2012!


Karin and Drew


About the Authors:

Karin Witzig Rozell is a Marketing Materials Maven, branding wiz and all around wellness marketing queen for wellness pros. She’s a former wellness pro, who knew nothing about business and transformed her hard-learned lessons into practical wisdom. She is on a mission to prevent others from making the same mistakes. She founded the Wellness Professional Network (, designed to teach wellness pros all the business stuff they didn’t teach in school. She is happily married to Drew, and lives in the beautiful foothills of the Adirondacks with their son, and their furry pets. She is Drew’s city slicker turned country gal who won’t touch a pair of Carharts with a ten-foot pole.

Drew Rozell, Ph.D. is one cool dude. He’s the author of the # bestseller, The Very Cool Life Code and founder of the Very Cool Life® line of products and coaching programs. He has been a successful professional coach to entrepreneurs and other progressive thinkers for nearly 15 years. As a social psychologist, he’s a college professor turned entrepreneur and brings his laid back (yet edgy) style when coaching clients to live life on their own terms. He likes to hike. A lot. When he’s not coaching and hangin’ with the family, he’s climbing the high peaks of the Adirondacks. He is Karin’s Mountain Man.


Weekend Sale! New Home Study Course

Okay, okay, I'm sorry! I've been getting emails asking why I only released my home study course yesterday to a select group of people.

Let me explain...

I only meant to treat my close clients and their friends a little extra special.

But I guess it kinda back fired.

Now I have a bunch of wellness pros breathing down my neck, sending me notes on facebook and writing my assistant.

Even one from the Ukraine!

So to make up for any misunderstanding, not only am I opening the doors right NOW, I'm also giving you the client and friends coupons to save BIG.

Below is the pre-sale invitation I sent to my clients yesterday, including the $100 off coupon that ends this Sunday, August 7th, at Midnight.

Check it out... (and now you can stop emailing me already.) :)


I feel so neked. ;)

If you read my email from earlier this week, then

you know what I’m referring to. (I hope the ninja

mindset secrets were helpful. I received quite a

few funny emails from that!)

Now I’m finally ready to pull back the curtains.

Introducing my new home study course…

The Fast Start to Clients Program:

8 Weeks to Jumpstart Your Practice Success in

Holistic Health and Wellness

I created it to help you re-design and re-launch

your business around what really works in the

wellness field (or show you the ropes if you’re a

newbie) WITHOUT a fancy pants website, WITHOUT a

brand and WITHOUT needing an amazing social media


Things like how to charge, creating programs that

sell, what to say in your first session to have

people say YES, how to invite people to that first

session in a variety of different and effective

ways and lots of mindset stuff to help your inner

game too.

It’s my “keep it simple and get your practice off

the ground” program.

You can go here now to check it out:

And because you’re one of my special “advance

notice” friends, I want to give you first dibs on

a few bonuses…

1)       The Weekend Sale - Only for you and your friends!

If you want a copy for yourself or perhaps you

would like to share your “in the know” good

fortune with a friend, I’m offering $100 off the

program for this weekend only Aug 5-7 (full-pay option


This weekend sale will expire this Sunday, August 7th at


You can use it yourself and/or share with a friend

or two or three or more.

When you check out, just enter the word “friend”

in the coupon box -and the online shopping cart

will calculate your savings.

Please note, this is for the full-pay option only.

2)       Free Shipping!

Until this Sunday, August 7th, Midnight I’m

offering free shipping on the full pay AND 3-pay


That’s an additional savings of $16 - $32,

depending where you live.

Enter the coupon code: "shipfree" when you check out

(I love free shipping, don’t you?)

3)       The First 30 People…

The first 30 people who take action and grab a

copy will be invited to a small group coaching

call in September to ask me ANYTHING about their

business and this program.

I love these intimate coaching calls with plenty

of time for in-depth Q&A.

I think they’re fun and my clients find them very

rich in practical step-by-step support and biz

wisdom from my 10+ years of self-employment and 5+

years as a wellness pro.

My assistant Heidi will notify you next week if

you’re one of the first 30.

I wanted to give you a head start before I open

this up to my entire email list next week.

4)       And just for fun…

When you grab your copy, you’ll start receiving a

few of my “get the most out of this program” email

tips to keep you focused on results while you wait

for the mail carrier to hand deliver your materials.

I’ll share my nerdy little secrets that I turn to,

time and time again, to ensure I get results from

the many home study courses I invest in each year.

My clients love it when I share this stuff.

Alright, get to it!

Here’s the link again:

And don’t forget the coupon codes above!

(You'll need to type them in, one at a time)

They expire this Sunday night.

Got questions? Email my assistant Heidi at and she’ll help you out.

To your success,


P.S. Make sure you check out the quirky video I

did from my observation deck on our property.

It’s here:

Just click on the picture at the top of that page.

You’ll see where I live! :)


Karin Witzig Rozell

Message, Marketing and Money Coaching for Wellness


And Home of....

The Wellness Professional Network

Want to Connect on Facebook?

PO BOX 37, Granville, NY 12832, USA

WellProNet Tele-Training: How to Design and Deliver Get-It-Done-In-One-Day or Done-for-You Programs, May 6

Your clients want quick fixes and fast results. So let's give them what they want in a way that you can feel good about. (Hint - this is the art of making your services irresistbly relevant in action!)

In this members only WellProNet tele-training, I'll go over one of the hottest trends affecting the wellness market - Get-It-Done-In-One-Day and Done-For-You Programs.

I call these 1-day programs "Wellness Retreats".

They're like hosting a private workshop for a client.

And what they're essentially investing in is speed, instant results and your personalized attention in getting there.

I promise you there is a percentage of your clients RIGHT NOW, within your niche, who would really LOVE this idea.

And so will you once you understand the benefits of offering these types of 1-day Retreats and how effective they are for you and your clients.

In this Thursday, May 6th, 2010 WellProNet tele-training beginning at Noon eastern...

I'll show you why these kind of offerings are a super fast way to boost your income...

I'll explain why a certain percentage of your client base wants to spend more one-on-one time with you...

How you can deliver specific, high quality results in just one day... (this could be 3 hours, 4 hours or an actual full-day spent with you)

What kind of services work best in these types of one day programs...

How to creatively design a one-day program for a private client using YOUR talents (and add it to your existing offerings)...

Simple ways to deliver great results in one day...

And a little insight as to where in the world I got this idea from (I got one part from watching a popular Television show - Hint: That is another way to make your services relevant! -  and  the other inspiration from the business consulting world) and how I've been doing this myself for the past year.

This tele-training is for current members of only.

Not a member yet? Click on the following link to find out if membership is right for you:

We'd love to have you join us!

Can’t make the live call? No problem. WellProNet members receive a word-for-word transcript and audio recording of the monthly tele-trainings. So you can listen to the training on your own time. In fact, 75% of members access the membership resources on their own time, so you’re in good company.

Hope you decide to join us!


About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband, Drew Rozell, who also runs a successful coaching business.

Wellness Pro Audio Tip: Are you in one of these situations?

Listen to this quick tip on how to handle two challenging situations in private practice.

Having trouble with the above audio player, click here.

Ready to learn how to re-design your practice and start doing things in the right way, go here:

To your success in 2010,


NEW! Fast Start Guide to Clients Program: Open for Registration

The Friday, Jan 8th preview call about the New Fast Start Guide to Clients Program was a big success! We discussed  "The 8 Money and Marketing Secrets to Jumpstart Your Practice Success in 2010".

Get the call audio recording, including all the tips and complete program details here.

Please let me know if you have questions.

Karin Witzig Rozell

Founder, The Wellness Professional Network

AKA The Marketing Materials Maven