What makes one wellness pro successful and another not so much? In my opinion, there are a variety of variables to making more and creating an impact while helping people for a living.
In this short blog post, I share some things I learned from my life as a nutrition pro turned marketing wiz.
This may be especially helpful for those of you facing a challenge in your practice or simply experiencing some growing pains.
1. There are so many variables to success.
Marketing, mindset, money, organization, self motivation, how you use your time and more.
In time, and with deliberate focused attention, anyone can learn to master them all.
But it does take time and the willingness to experiment.
So try to be gentle with yourself.
This is true for your own business as well as for your clients' success in your programs.
2. That's why it's impossible to take responsiblity for your clients' results.
There are too many variables that are out of your control.
Just like I can't give presentations and "close the deal" for my clients, you can't eat the broccoli and go exercise for your clients.
What you can only guarantee and be responsible for is what you say you're going to deliver.
Get clear on what aspects of your programs you are in control of delivering and what parts of the process are determined by your client's rhythm of progress (see variables to success in #1). And be willing to articulate that at the beginning of the work with your clients. That way, everyone's clear and no "pie-in-the-sky" promises are made. Good for you, good for your clients, and good for your biz.
3. It's inevitable that your "stuff" will come up as you grow your business.
That's why being in business for yourself in the holistic health and wellness field is like personal growth on steriods.
Whoever said making money in the life transformation field wasn't spiritual never took their business seriously.
4. How you respond to your "stuff" makes all the difference.
You will be tested.
Do you really want this? Or do you like the idea of it?
Do you view the "no's" you receive as rejection or valuable information and an opportunity to tweak your efforts?
The trick is to not make a big deal out of every speed bump you come across.
Everyone self-sabotages, everyone spins their wheels at times, everyone trys things that don't work.
Try to lighten up about it as best you can.
It's just part of the process.
5. Some people try to do more when things aren't working.
But that's not always the answer. Sometimes it's the inner work that's calling.
6. Some people try to meditate more when things aren't working.
While valuable, these situations often require more consistent outer work and less thinking about it.
IE - Get into action.
You can't have all action and no inner work.
You can't have all inner work and no action.
The laws of nature requires relative balance.
7. It's essential to do all the steps and everyone has their own rhythm to completing them.
You can't skip learning the business side of your passion and getting out there.
Learning the business side includes choosing a niche, getting in front of people, building an email list, sending your newsletter regularly, and getting to know your target market (or tribe) so well you know them better than they do.
And despite this learning curve, at some point you have to say to yourself, you may never feel like you know enough and that's okay, let's get out there anyway.
Some practitioners as they near the phase of getting out there, sign up for more training, more coaching, in an effort to avoid the vulnerability of getting in front of their tribe, facing their fear of rejection and the temporary discomfort of asking to be paid for what they love to do.
And others get out there right away and have to circle back to figure out the marketing know-how.
My preference is to do both at the same time.
Whatever path you're on, it's okay. Everyone has their own rhythm for getting there.
The only way you won't get there is by skipping the steps or trying to get everything perfect.
Just know that you can't avoid the inevitable.
To your continued success,
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies.
In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business