Wellness Pro Success Tip: How to End the ON/OFF Marketing Cycle

Have you ever found yourself  a little disconnected from your business? You haven’t written your newsletter in a while, or unplugged from marketing your practice in any consistent way.

It’s kind of like the dieting cycle that people sometimes face.

You’re either eating really well and very zen like.

Or you’re bingeing.

Being good. Or Being bad.

ON or OFF.

Same things happens in your business.

You’re either marketing. Or totally NOT.

If you ever find yourself in this situation – I know I have – first thing to do is BREATHE.

Acknowledge that you’re probably hitting a vulnerable spot, starting to stretch yourself and a breakthrough is probably coming down the line.

It’s just an old habit.

Everyone does it.

Just get back in the game.

Okay, but here’s the challenge. Getting back in the game can feel overwhelming right? Where do you start?

So what usually ends up happening is you repeat the ON cycle and get furiously busy. Which leads to burnout and the OFF cycle of marketing again.

So here’s what I recommend when you’re facing this right now, or what to remember in case this happens again.

Focus on getting ONE thing done per week that will bring you closest to your goals.

It will feel a little funny because you won’t be doing the mad dash ON cycle.

You’ll be gentle with yourself and actually FAR more effective than doing a lot once in a while.

Sure and steady wins the race.

Fast and furious leads to burnout and doesn’t work long term.

Focus on getting ONE thing done each week and watch yourself hit your goals without the stress of the ON OFF cycle.

To your continued success,


About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.