Last night, I watched the PBS showing of Note by Note: The Making of Steinway L0137.
One of the most moving segments of this inspiring documentary was discovering that each and every Steinway has its own distinctive personality. (Who knew!?)
The tone, the feel, the look.…
Some have a quieter voice and others have a big booming sound fit for Carnegie Hall.
There are the Grand Concert Pianos that world-renown pianists choose (they start at $100,000).
And there are the smaller, family living room pianos that start at $25,000, with entire family units investing in for their child prodigy.
Each one highly valued by their respective buyer.
Yet even among the same type of pianos, each one has its own individual feel and plays slightly different.
It was fascinating to see famous performing artists – jazz, classical, big band – selecting their pianos for their shows.
They jumped from piano to piano, and when they found “their” piano, they exclaimed, “Ah, this is THE ONE!”
(They looked and sounded the same to me!)
Steinway attributes the different personalities in each piano to their unique, hand-made building process.
It takes one year to build a single Steinway.
And it takes an entire team of craftspeople to do it.
Each individual adds their expertise through a unique blend of technique and intuitive sense of what needs to be “tweaked.”
Steinway explains that each piano is impossible to build “perfectly,” because they are all different and that difference is what makes them special to each individual buyer.
This is where this show reminded me of you, the wellness professional.
While there may be hundreds, even thousands, of professionals offering a similar service to yours, there is only one you.
There is only one you that can deliver your service in your way, in your style, in your personality, and in your authentic voice.
And there are people in the world who are a perfect match to your “voice.”
The key to matching up with your perfect target market is to let your voice be heard.
Your voice will be “a perfect fit” for a specific group of people. And that means, your “voice” is not for everyone.
When you try to please everyone, you can’t really be unique yourself. And it dilutes your brilliance.
Instead, think of yourself and your work as a Steinway.
Absolutely perfect for a specific tribe of people (aka: “target market”).
Remembering that your programs, services and products will never be perfect is critical to making progress in your wellness business.
When you try to make things perfect, it takes years to get your website up, develop and market a program or to present your signature talk.
For some of you, it may take a little time to “find your voice.” (It takes a year to build a Steinway!)
For others, it’s about allowing yourself to express your voice. (There’s a deeply appreciative market for every kind of Steinway!)
I’ve been in both camps.
Forget about perfection.
Think be yourself.
Think Steinway and let your unique voice be heard.
That’s the only way you’ll match up with your ideal clients.
Here’s to your continued success,
Like what you read? Then you'll love my Free CD on the 7 most in-demand niches in the wellness field. Check it out here: http://www.wellpronet.com/programs/free-cd/
About the Author and WellProNet.com: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.
She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.
Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.
Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.