Meaningful Holiday Marketing: The Power of a Simple Letter

One of the things I love for my new clients to do is to send out a special holiday offer to their email or snail-mail mailing list. This works beautifully during any spiritual/religious holiday and you can really have fun with this even on Ground Hog's Day. Nine out of ten times, this brings in a quick boost of revenue and starts to "teach" their list of current and past clients that new ideas are coming soon, and get them familiar to "program style" offerings.

One of my clients, a therapist from Canada, had never sent a mailing to her client list (online or offline) nor had she offered a program or a package of sessions. Everyone paid for each session as they went along. Which is not what I recommend for a variety of reasons.

So we quickly put together a warm, friendly holiday letter in the spirit of "I'm thinking of you this holiday season and if you're like most of my clients, you might be going through X,Y, Z… and I have an idea that may be able to help." The "idea" is a package of sessions with a special pricing if they signed up and paid in full by Dec 31st.

So far four people have said YES and she's grossed a nice little profit when her practice normally goes quiet in December. (5 Days later Update: She filled all 10 slots and more are coming in with requests for January!)

What she's also learned is that there are people who want to work with her, yet who didn't know that they could work with her on topic specific issues (such as what comes up during the holidays) and who wouldn't have been helped otherwise. Some of them probably thought once they were "done" with their prior work, that was it. However, the greater truth is that a good 5% to 20% of your clients WANT more support.

That's the brilliance of good, authentic marketing. It's a win for everyone.

The client is served in an even better way.

The practitioner is supported and paid well for making a difference. Thus making it easier for them to continue making a difference.

And the world is a better place because of it.

So consider this: There is something going on right now in your current (and past clients'!) lives that you could solve RIGHT NOW. Be there for them and send an invitation in the form of a special program, teleclass series, etc…


Want help with your marketing and finding your voice in the marketplace? I may be your gal. Check out my Rockstars of Wellness 2012 Program, starting January 2012:

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About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.