Marketing Materials Tip: Change the length of your programs

When designing your programs and services, it's important to consider what lengths of time have a pre-conceived notion that may not be conducive to your clients saying YES to your services.

For example, a 6 month length program has an immediate "time-stamp" in your client's mind: "That's half a year!"

A better option might be to create a 5 or 7 month program.

This amount of time is less definable, more fluid and easier for the client to say yes too.

The number 5 or 7 also just feels friendlier.

And few, if anything, in life correspond to a 5 or 7 month time-span.

Yet it's still substantial enough to create a powerful lifestyle shift but without the loaded time frame of 6-month or "half a year" programs.

Hope this helps!


Like what you read? Then you’ll love my marketing and work-for-yourself lifestyle tips for wellness pros here. Check it out:

About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.

Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.