Marketing Materials Tip: Create a Social Media Ripple Effect

You don't have to be everywhere and spend all day on Twitter, Facebook, Linkedin (and others!).

I'm a fan of picking one of the social networks and becoming quite good at navigating ONE instead of diluting your energy on multiple fronts.

But it can look like you are everywhere.

And because some of your clients will prefer one of the major social networks over the others, you might as well show up where they hang out.

Here's what I mean...

When you write a blog post, it automatically posts to Twitter via (free service).

And then, because you've hooked up your professional Facebook (FB) page to Twitter (in your FB page settings), your blog posts automatically show up on your FB pro page. Nice!

And because you've connected your personal FB page to Twitter too (via settings), whatever you post on your FB pro page, also shows up on your FB personal page. Nice!

And because you're wicked smart, you have already hooked up your Linkedin profile to Twitter (via Linkedin settings) and so everything you post shows up there too. Even better!

How do you do this?

Option 1: Hire someone like Heather Cottrell, The Awesome Tech Coach (She does all this nerdy, techy stuff for me.) And because social media changes all the time, I don't have to worry about keeping up with those changes. She does it for me.

Option 2: DIY (see above)

MEGA BONUS: Once you get this down, then you super charge your posts with a few free plugins (techy term for a usually free application that you can "plug into" your blog with a few clicks of a button) that make it easy for your readers to share your blog posts and the good information you have to share. I recommend the Facebook comments plugin here  (when people write a comment on your blog using this, it posts in their newsfeed too!) and the ShareThis application here.

Hope this helps!


Like what you read? Then you'll love my marketing and work-for-yourself lifestyle tips for wellness pros here. Check it out:

About the Author and Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.

Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.