"How do you get your ideas for blog posts, articles, classes, programs, etc...?"
Here is one super, simple strategy that I use that takes just a few minutes to put together and I guarantee will feed you tons of "in the words of my clients" ideas. (You can have your assistant set this up for you.)
Step 1: Assuming you have an email tips newsletter, add an autoresponder message that goes out one to two days after new subscribers sign up, that asks them a question.
Here's mine (you can adapt this to your own message, modality, focus). If you're a subscriber to my newsletter, you've probably seen this before.
Subject line: Care to share your thoughts?
I wanted to reach out and find out what's going on for you and your wellness business.
What are the top three things you're working on in your private practice?
If you care to share, I'll gear my newsletter, blog and future programs to address those very topics.
Wishing all the best and continued success, Karin
Step 2: Then set up a rule or filter in your email inbox program to file away all emails that have that subject line into a specific folder.
When you're pressed for an idea for a blog post, article or class topic, just open up that folder and go through a few emails.
You'll discover very specific challenges your potential clients face in the language your potential clients use. Creating connection in your programs, products and services is all about speaking to what's going on in your clients' lives. It's a great way to get to know your niche market even better too.
And you'll be blown away by how genuinely appreciative your new subscribers are to be asked such a thoughtful, caring question. Some people write three lines, others write a small novella. :)
(If you really want to be super organized, you can have your assistant compile the feedback you receive into an Excel document that makes scanning these emails even faster.)
This is one of my super simple secrets for being relevant to my tribe of clients.
And now you can do it too.
Hope this helps, Karin
About the Author and WellProNet.com: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.
She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.
Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.
Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.