It's "Hallmark" holiday, not a real one.
It's too commercial.
I don't really care about such things.
It's so cheesy.
Who has the time?
It's a waste of money.
I don't like to do what everyone else does. I'm different.
My wife's says she doesn't care. My husband thinks it's dumb.
It's amateur night at the restaurants. Let's stay in.
I hate the color red. Or pink.
I don't play by such societal rules.
I don't like frilly things.
I hate things with hearts and stuff.
Flowers are over-priced right now.
I could go on and on and on.
Like with your business, there will ALWAYS be a reason NOT to go for it.
I'm not into the commercial side of my work.
I don't want to do what everyone else is doing.
It's cheesy to ask to be paid for what I would do for free.
I don't like the way most people market their businesses.
I don't have the time. Next year will be better.
My spouse thinks it's a waste of money.
That coaching program is too expensive.
And so on.
It sounds a lot like all the perfectly logical reasons for NOT celebrating Valentine's Day.
Consider that if you really want to have success, the kind of success that makes you truly, authentically happy and is in total alignment with who you are, what you're here to do and is defined by YOU, then you need to be a bit unreasonable.
1) You don't need a reason to go for it. You don't have to explain it, defend it or debate it. You just go for what you want just because, in your mind, it's worth going for.
2) And, you don't let all the perfectly valid and important reasons for not going for it stop you either.
Honestly, that's what it takes.
Sure, it may mean you have to invest in yourself, put in some effort and face your fear of rejection. (Hmmm, sounds like Valentine's Day again! Remember those elementary school days when you fretted over whom to give what card to? Yikes!)
Whether you're celebrating Valentine's Day just because it might make the day a little more fun (despite what your intellect says about it) or you're going for what you want in your business, understand your desires aren't always logical.
Passion isn't logical.
Making a difference isn't always logical.
Being called to do something isn't logical.
Neither is having a fun and sexy relationship for that matter. There always is something else you could do with your time and money that seems urgent.
Just go for what you want. (Ladies, that means allowing yourself to ask for what you want. )
It just makes life way more interesting.
About the Author and WellProNet.com: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.
She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.
Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.
Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.