5 Things to Do During the Holiday Season

1. Take a Break All work and no play makes for negative client attraction.

 

2. Declutter to Get Ready for 2012

Start small. A drawer, a corner of your desk, your closet, your email inbox, etc...

Do a little each day or a few times a week over the holidays (while listening to fun music!).

You'll feel instantly "together" and ready for the New Year.

 

3. Take Time to Reflect  on Your Progress

Make a list. Leave it out. Add to it over the next week or so until January 1st. Keep adding to it. All manner of successes, big and small. You'll remember more and more.

This will help you focus on what worked, the progress you've made and sends out a powerful energetic signal that says "Thanks! I'll have some more of that!"

And it will do wonders for your confidence.

 

4. Finish Unfinished Business

Your website half done? Your ezine written but not sent? You made some calls but didn't follow up?

No biggie, everyone does it from time to time. Pick one thing that feels unfinished and complete it by January 1st.

Even better, go to Elance.com and you'll find people from all over the world who will happily, eagerily and affordably get it done for you.

(No job is too small or too big.)

And hiring people to help you is an essential skill set you'll want to master as a self-employed wellness pro.

Elance.com is a great place to start doing that.

 

5. Block Off Some Time to Think 

Sometime in the next few weeks, block off  time to consciously plan you're next steps.

(I actually hire a coach to spend a day with me do to this, otherwise, it's too easy to spin circles in my mind.)

It doesn't have to be the grand master plan for your life and business.

Start with the year ahead and then work backward, chunking it down to what you'll focus on for the first 30, 60 or 90 days.

If it helps, start with what you don't want.

Then write down the opposite.

If you're at a loss for how to get there, plan to hire a coach or mentor or invest in a program or product that will help you honor your vision.

The trick is to be flexible about how you get "there."

 

There are 3 spots left in my Rockstars of Wellness program that begins January 27th, 2012 with a Branding Breakthrough Retreat in Saratoga Springs, NY. 

We'll kick off the program with 3 days devoted to you and your fellow Rockstars to start the New Year off RIGHT. (No need to worry when you'll make time to focus on YOUR biz or WHAT to do first!)

Now is the time to take a few moments for yourself and fax in your application. (Applications are here for download: http://www.RockstarsofWellness.com)

 

Go ahead and have fun with the fun plans you have in place. 

It will be even MORE fun knowing you have a 2012 plan in place for making your dreams a reality.

 

Happy Holidays,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

 

 

 

 

Get in the Water: How Being in Biz for Yourself is Like Jumping in a Lake

My work with wellness pros is a lot like gettinginto the lake for a swim.

Some people, like me, need to put their toes in, sit on the side of the dock and let their feet adjust to the water for awhile, and then they get in.

My husband jumps right in, trusting that his body will adjust to the temperature and the temporary discomfort of the chilly water is well worth the fun he will have.

The problem is, this “sitting on the dock and thinking about getting in the water” often starts to paralyze me.

My mind starts telling me things like…

“I think it’s too cold for me…”

“Drew has a different body type, that’s why he can jump right in…”

“I don’t want to be cold…”

“I hate being cold…”

“I’m going to wait until it gets warmer…”

“Maybe I’ll go in tomorrow…”

“Maybe it’s fine if I just hang out on the dock… yeah, that’s what’ll I do…”

And it just gets worse and worse and I get more and more nervous that everyone is in the water but me, having a great time and until finally, I can’t stand the emotional roller coaster I put myself on, and so I jump in.

I screech for 30 seconds and then I have a blast too.

This summer, I decided to do things differently.

I remembered what one of my first mentors, Joshua Rosenthal, told me.

He said, “When you’re spinning wheels, up there in your mind, try doing the opposite of what you brain tells you to do.”

So this year, I started jumping right into the lake.

(We rented a lake house over the summer – a dream come true! And I didn’t want to stress over getting in the water each day. I know, so lame.)

As it turns out, jumping right in, was WAY MORE FUN.

Like, INFINITELY MORE FUN.

And I started thinking, where else do I allow my nerves to hold me hostage?

This is a lot like being a wellness pro and taking your biz seriously.

You can sit on the sidelines telling yourself all the reasons why you should maintain status quo.

Why you should wait another year…

Why now is not the right time to invest in yourself…

And the more you think about it, the more reasons you come up for not going for it.

Basically, instead of getting really good at the business skills you need to thrive, you become quite adept at building a case for your limitations.

This is your invitation to get in the water.

I’m not going to goad you to get in.

You either want to or you don’t.

(I work best with people who are willing to jump in and start swimming.)

I’ll show you what to do, how to do it and what to do next, once you’re in the water.

But if you don’t get in, I can’t help you and your business thrive in the year ahead.

Get in the water.

(Or I might splash you a bit.)

:)

6 spots left in Rockstars 2012

We start in January.

If you need to download the info and application again, go here:

http://www.RockstarsofWellness.com

Your swim instructor, :)

Karin

PS – Remember, this program is by application only.

Why? I want to make sure you’re going to get into the water once I start working with you.

It’s cool if you’re nervous about it. I’ll coach you through it. But you gotta get wet.

 

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

 

Summer Biz Audio Tip: How to get focused for the fall

Part 4 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice. Listen to this 1-minute audio tip on what I do every summer to bring focus, momentum and results to my business.

Perfect to wrap up the end of the season.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Summer Biz Tip: Reconnecting to Your Email List

Part 3 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice.

Ever let a few missed issues turn into months of no contact to your newsletter list?

And then the next thing you know, you’re feeling embarrassed about writing.
And the time just keeps going by??
I’ve been there.
Before you can expect your readership to invest in your services, they’ll need to feel connected with you.
No one likes to receive email with only offers and promotion.
People sign up for your ezine because they want to hear from you.
They want to relate with you, learn from you and be supported by you.
Getting in touch and staying in touch is the first step to reactivating your list.
(And essential to having a successful autumn!)
However, here is one thing you should NEVER do when you’ve missed a few issues:
Never start off with an apology.
“Hi, Sorry I haven’t written in awhile…”
UGH. Who wants to open an email and feel that kind of low-energy?
It’s the equivalent of meeting someone at a party and they start off telling you what’s wrong with their life. Bummer.
Instead of apologizing, share something new and good in your life.
Anything! Even if it’s the weather in your hometown or something you enjoyed in the past week relevant to your ezine’s theme.
This is the equivalent of meeting someone fun and cool at a party.
It’s a pleasure to be around them.
What’s the antidote for being out of touch with your list?
Like any relationship, just start connecting.
And, like any relationship that’s been a little “cool” – start slowly and give a lot of value.
Then figure out a way to keep in touch twice per month that works for you.
Here are a few examples for getting back in touch with your list that you can borrow or adapt to your modality…
Nutrition Pro
- It’s hot and sticky in New York so I thought to share my favorite breakfast smoothie. It’s cooling, naturally low-fat and takes 2-minutes flat! Then share the recipe in your “tip section”. End with your contact info and an invitation.
Relationship Coach
- I just watched last Wednesday’s Oprah episode about two women who can’t find love no matter what they do. Get my take on why these women keep making the same mistakes with men. And then add your 2 cents as if you were invited to comment on the Oprah show. You could even have fun with it and make it look like a magazine interview between you and Oprah. End with your contact info and an invitation.
Herbalist
- It’s hot and humid here in Southern Vermont and I thought to share my favorite DIY herbal elixir for staying cool all summer for less than $5. Then share how to purchase mint, plant it and watch it grow wild and how to make homemade iced mint tea that tastes better than any store bought version. End with your contact info and an invitation.
See what I mean?
Make it short and sweet.
Start adding value to your reader’s life and they’ll love you for it.
And that’s the first step to getting them to consider working with you.
To your success,
Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Summer Biz Tip: Facing the Fear of Being Seen

Part 1 in a series of inspiring food-for-thought posts for when you're focused on enjoying summer AND having a successful practice.

After a long week, my husband Drew and I decided to visit family for a little nurturing R&R.

Our first stop, visiting "Da Nuns." Drew's Aunts, two wildly independent nuns who started their own ministry helping children of migrant farm workers, truly walk their talk of living a life of faith.

They provide a safe haven for children who would otherwise not have a childhood, offering summer camps, day trips, education, and endless low-no fee services to hard working families. Suffice it to say it's an amazing place. You can't be in their presence without feeling loved up, cared for, and reconnected to your own faith in this thing called life.

Another reason we came to visit them was to share our ideas about expanding their impact and income stream by creating a website, blog, and offering online donation options to their charitable donors. You see, we get their twice annual print newsletters and attend their annual picnic. Each time we visit, either by newsletter update or in person, we hear amazing stories of real people trying to make it in this country. It's inspiring, humbling, and calls you to action. By creating a medium to share their work and success stories via a simple website and blog, we knew that others would be called to support their work too.

When we presented our ideas to their financial board for taking their stories online and automating their donation system, there came a moment in the conversation that I feel every wellness or "change your life" practitioner faces.

"What if we get negative feedback? What if people lash out at us? We've been underground for years, and not everyone is going to like what we do here, helping migrant familes. What if the world at large isn't ready for what we're doing? We're not familiar with the technology of the internet, how will ever make this work for us?"

Translation: The fear of being seen.

This is where many wellness practitioners stumble in this phase of business growth. The fear of "what ifs." And sadly, many freeze up, consciously or not, and decide the risks are too high to be truly seen.

Drew, a superb coach, shared this bit of wisdom with the group. "There comes a time in your work, when you must make a decision whether to open up and share your heart and message with the world or not. But here's the catch. You can't just open up a little. You have to open completely and be willing to be seen. In this willingness, you open yourself up to receiving the gifts the universe has to offer you in return for your good works."

In response, it took one phrase to bring the heart of the matter back on the table. My Aunt-in-Law, Sister Pam, followed with this.

"You either live your life in faith or in fear."

There's no middle ground. You may momentarily forget, after all, we are human. But you've gotta choose one or the other.

They quickly reconnected with their faith and purpose of their work and made the decision to follow their faith rather than let their fear lead the way.

So they didn't let the unknown factors of world wide web stop them. They asked questions, clarified any confusing points, and immediately (and wisely) outsourced this project to someone who loved the idea of taking it on.

The question naturally arises….

Are you leading your business in faith or in fear?

It's an edge. It can be scary. You may take some criticism.

Oh, but what a ride it will be.

To your continuous professionale expansion,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn't teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Audio Tip: On Making Better Biz Decisions

Could how you make decisions affect your results in private practice? You betcha.

Check out this short audio tip on how to make business growing decisions.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

One Way to Inspire Consistent Referrals

Do you know what kind of clients you most enjoy working with? Don’t say, “But, I can help everyone!” That may be true, but it doesn’t make it easy for the people you know to send you business if you don't articulate who you work with a bit more concretely.

 Here's a simple solution to help the people you know send you referrals.
 
Write a ONE PAGE guide on how to send you referrals. Call it "How to Refer YOUR NAME." In it write the following things:
 
 Start the document with someone like this (I lifted this off my own referral guide sheet - feel free to use it or adapt it to your liking):
I treasure your referrals. If they are anything like you, I would love to work with them, and are most likely the people I would work well with.
 
I have found that a prospective client who is referred to me is more prepared to appreciate the value that I can offer and is very satisfied with the results I provide. Because of that, I will happily offer you a special thank you gift (You can describe your referral gift here if you prefer, such as two movie tickets, dinner for two, etc…. I don't because I customize my gift for each person) for every qualified referral you send my way.
 
Please use this hand out as a guide when you refer me to your colleagues and friends.
  • Then describe three easy-to-remember types of CLIENT SITUATIONS (problems and challenges) which you can solve and that your referral partners can easily identify.
  • Tell them the most effective way to refer you clients: IE - send them to your website, call you directly, sign up for your monthly class or whatever works best for you and your business.
  • Include how you’ll follow-up with their referrals so they can rest assured that you will take good care of their friends and colleagues.
  • Also consider adding that you're available for speaking engagments as an alternative way to refer you and your services and list one or two of your favorite topics to speak on, if this is appropriate to your business model, as another way to introduce you to their network.
  • And don't forget to include your contact information

Give this to people who have expressed interest in supporting your business growth - past clients, current clients, friends and colleagues. Don't send them out in a mass mailing. Hand them out as you go along when the time is right. I give them to clients as we wrap up our work together, when a friend or colleague asks me what's new in my business or when meeting with a potential networking partner. 

This is a very simple, low-tech marketing material piece but it really works to make it easier for others to help you grow your business. When people like your work they want you to succeed and will be grateful for a step-by-step guideline for how they can best do this.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Send Out Cards and Show Your Clients You Care

One way to look at marketing is that it shows your clients (and potential clients) that you care about their needs, challenges, dreams and desires. Consider that by not marketing consistently, it quietly demonstrates to your clients that you don't really care - about their well being, your business and being a professional. While that may not be the truth, it's what people think.

So consider how you might show up differently in your business by seeing your marketing efforts as a way to express your loving care toward those you serve.

Here is a simple way to show your clients (and potential clients) you care: Send Out Cards

Cards are perfect for those in transformational work. There are lots of ups and downs, self-doubts, celebrations and most of us work with people over a period of time so there is lots of life stuff that happens. Sending out cards helps you AND YOUR WORK stay present in your clients' (and potential client's) lives and essentially creates connection.

It's so simple. So thoughtful. Yet few professionals do this. Why? No systems in place to make this an easy, consistent part of your business. To show you care and do so regularly, you'll need to make this systematic (read: organized process that doesn't require too much energy).

Example 1: Low tech version: Next time you go to Target or your local card shop, stock up. Buy $50 worth of cards - select a variety of birthday, sympathy, congratulations, and whatever inspiring cards are appropriate for your business model.

Now you've got your own little card shop at the ready for all the events of a client's, friends and associates life. Keep it handy in your office with a roll of stamps, favorite pen, and return address stickers all in one area.

Repeat this process when your supply dwindles. If you wait until you need to get a card, it's a waste of time (I live in the country so running to the store is a big deal) and usually doesn't get sent (or shows up weeks late).

Example 2:  Get Cards that BRAND YOU: Again, next time at Target or Papyrus, purchase several pacs of blank cards that match the color of your business and marketing materials. Alternatively, pick up a neutral, high quality card stock with the first initial of your name or business name. The idea is that it's speaks to tone, feel and look of your business brand.

I have very simple, elegant, blank orange cards that I can personalize to any business situation - a referral thank you, a note to a client,  follow-up, etc… My little packet of orange blank cards and thank you cards are at the ready next to my desk, with pen, stamps and return address labels, all in a beautiful little basket.

They are near my desk because connecting with people I work with and those I could potentially work with is very important to me. (I'm an old fashioned girl in that way. I love receiving cards in the mail so I love to give them too.)

Alternatively, you can have branded cards designed for you by a graphic designer and then print them locally or via a website like VistaPrint.com.

Example 3: High tech version: Sign up for Send Out Cards.com. I have heard great reviews. It's an online membership site that automates all of the above for you.

One of these examples, implemented consistently, is a super simple way to show you care while promoting your services.

To your continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

How Client Policies Help You and Your Clients Thrive

This summer I'm working with a group of wellness pros to show them how to brand and launch their wellness business the right way. After getting clear on their brand, message, niche market and service offerings, the first thing I asked them to do was set up their private practice systems that help their wellness biz grow, and make them look and feel like a total pro.

And one of those systems is getting clear on your private practice policies.

Things like:

  • cancellation and no-show policiy
  • make-up for missed session policy
  • payment plan
  • business hours and in-between appointment availability
  • how to book appointments with you
  • pre-framing testimonial and referral requests
  • session time frame and what happens when clients show up late (hint - you end on time no matter what time they show up)
  • and whatever else is relevant for your modality (IE - if you're a massage therapist, let people know if they are supposed to tip you or not, it can be really uncomfortable for your client if they're not sure)

This should not be pages and pages of do's and don'ts, but should fit neatly onto one page and languaged in client supportive verbage. IE - "I want the very best for you. Please try not to cancel your appointment. If you do need to cancel your appointment… ENTER POLICY HERE."

Very often, policies are non-existant or entirely way too loose in the wellness profession.This gives the client too much wiggle room to well, wiggle out of their committment to themselves and to you, and subjects your practice to the whims of your client. Not a great way to ensure you'll be in business years from now.

No matter what you put in your policies, the first thing to understand is that they are designed not to create strict rules and regulation, but to be in service of your client AND your business. It's not unusual for a wellness pro to make sure everyone gets what they need, no matter the cost to their own personal and professional well-being.

Consider policies as another way of setting empowering boundaries and making sure you as the wellness pro is well taken care of too. Anything less than that makes your practice unsustainable and does not support you doing what you love in any dedicated way.

Your policies (or "details of working together" as I like to call it) are designed to help your clients succeed. And they are designed to protect your business from the very nature of the the business that you are in.

In any transformational work, where your client base is attempting to heal, transform or achieve something they have not been able to do so on their own, it's natural for them to get scared and want to bail, even as they enroll in one of your programs and plunk down some money.

To ignore this is simply bad business. To acknowledge this is to create policies that gives them the nudge they need to follow through and honor their word. IE - If you offer a payment plan, consider shortening your clients' payment plan to complete BEFORE the end of your program . Your client is more likely to finish their program and continue showing up for their sessions, and therefore create success for themselves, when they've already paid.

Another example: If you know that a certain percentage of your clients will not show up or follow through with your recommendations, no matter what you do, then plan for it and create a supportive policy. This is a GIVEN in the wellness industry. If you ignore this, you would be taking a serious financial risk every time you took on a new client. Fitness centers know this and that's why they have automatic monthly billing. If they left it up to their clients to pay them when they showed up to work out, they would be out of business fast.

Bottom line: Clear private practice policies help you and your clients thrive. And who doesn't want that?

To your continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.