WellProNet Tele-Training: Avoiding Networking Turnoffs, Jul 8

As wellness pros, we all have to network.  Some people attend a weekly networking meeting and others prefer a more intimate, one-on-one setting meeting with potential referral partners for tea. Knowing how to do this right can bring momentum to your practice. And when you do things the wrong way, you'll get very little results. Who has time for that?

In July's WellProNet tele-training I'll be sharing my best practical tips and mindset insights for making your networking profitable, enjoyable and completely authentic.

We'll cover:

- What are the turn offs you want to avoid when networking in groups or one-on-one (I've been on the receiving end of some bad networking, and been in some seriously awkward situations and I'll share the behind the scenes of what works and what doesn't)

- The secrets to inspiring someone to help your business grow (No, it's not asking people "can I pick your brain?" HINT: That's a turn off.)

- What to do when you're at a networking function that doesn't involve shaking everyone's hands and forcing your business card upon others (whether you're a networking natural or really nervous about it)

- Some very practical strategies that cost practically nothing and make you look like a total pro

- And some bonus resources for those of you who really want to super charge your networking an essential part of your practice success 

This class is like giving you my Cliff Notes to 10 years of networking experience ,  and all the books I read and trainings I took ( I even won an "notable networker" award once). And believe me, I'm NOT one of the natural types who loves to chit chat with anyone and everyone. If I can do this, so can you.

This tele-training is for current members of WellPronet.org only.

Not a member yet? Click on the following link to find out if membership is right for you: http://wellpronet.org/whyjoin

We’d love to have you join us!

Can’t make the live call? No problem. WellProNet members receive a word-for-word transcript and audio recording of the monthly tele-trainings. So you can listen to the training on your own time. In fact, 75% of members access the membership resources on their own time, so you’re in good company.

Hope you decide to join us!

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes.

In 2009, she expanded her private practice and launched The Wellness Professional Network http://wellpronet.org as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband, Drew Rozell, who also runs a successful coaching business.

WellProNet Featured Member: Alexandra Jamieson

What does publishing two books do for you?

Make you rich?

Unfortunately, not usually.

Make you an expert? You betcha.

And when you've positioned yourself as an expert witha book or two, just like WellProNet Member Alexandra Jamieson of NutritionforEmpoweredWomen.com has, then you get companies like Kashi asking you to do a little video on what you know.

Learn more about Alexandra Jamieon here and click here to see her feature video on food and mood on MSN.

It's a great example of how to use video to share your expertise.

Karin

Like what you read? Then don’t miss another issue of WellProNet’s Wellness Business Trends and get business savvy about your passion for wellness fast. Sign up for free on the homepage of http://wellpronet.org.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

Speaking Wisdom for Soothing Nerves and Attracting Clients

Hands down, giving presentations to your chosen niche market is the FASTEST way to attract new clients - be in the form of tele-classes or in-person. There are other good ways to attract clients -- networking, article writing, video marketing, social networking and more  - but they take much longer to attract clients and frankly, nothing comes close to someone experiencing you LIVE  in a seminar to inspire someone to work with you privately. With each presentation, the key thing to remember is to plan to include a compelling offer (like a limited time free or low/cost breakthrough session with you) and can except 5% -20%  of the group to say YES (if done right) and the remaining 80% or so to join your emailing list (so you can begin connecting and marketing). 

Most wellness pros offer tons and tons of info in their talks and then wonder why no one asks to work with them. (I did this myself when I was a nutrition coach.) First, if you over teach and jam pack your talks with tons of tips, you'll turn people off by overwhelming them. And second, it's up to you to present your compelling offer effectively (HINT - Don't wait until the end!). Don't make people figure out what the next step is.

Typically, if you're just starting out, most wellness pros will give presentations where anyone will have them.

Yoga studios, gyms, doctor's offices, etc...

In one sense that's good. As it can be good practice.

However, your presentations become much more effective if you're standing in front of a new group of people that you KNOW are perfect for you. That is, they meet the four keys to a profitable wellness market. IE - if you specialize in working with entrepreneurs/business owners, then you would look for business owner groups online and take out your local business journal and find meetings and conferences and offer your presentations there. Or if you specialize in working women over 40, then you would find their networking groups, conferences, favorite hang outs and go there to speak.

And if you've never presented before, start off by doing 10 presentations for free.

However, beyond learning the right way to present your topic and make your offer, do you know what is the most commonly asked question I receive? 

"Do you get nervous?"

Well of course I do!

In fact this weekend, I'm speaking at the Institute for Integrative Nutrition at Lincoln Center in New York City. If I allow my mind to wander about getting on the big stage and presenting to nearly 1500 - 2000 people, then I want to hide under my desk.

Here is what I do to soothe my nerves...

Step 1: Know Your Topic

I could do this presentation in my sleep because I know the topic so well. It gives me comfort to know my stuff and helps a lot with the nerves. I energetically "lean into" what I know for sure versus all the "what if's" my mind can drum up.

Step 2: It's Not About Your Ego

As I prepare the presentation, I remind myself that people aren't necessarily there to see ME. They are there to learn and receive great information. And then I think about how I wish I knew this information when I first started out in private practice and this gives me courage to stand up, share what I know and not vomit.

Step 3: Be the Messenger

And finally, because I'm not a slick and smooth presenter (and few of us are!), I think about seeing myself as a messenger instead of trying to be a perfect speaker. What's most important, in my mind, is to get the information across in a memorable way and make a difference. And that means I don't have to be perfect and can focus on speaking from the heart.

Consider these steps before your next presentation to help soothe your nerves and remember, that while few us were born to be performers and have a craving forbeing on center stage (Those of you with a theatre background are lucky to have this calling!), speaking is such a powerful, effective way to reach your tribe of clients and attract new business that's it's well worth dealing with the nerves.

To your success,

Karin

Like what you just read? Then don't miss an issue of the latest wellness marketing trends and tips from the front lines of private practice. Just enter your name and email at the top right of this page:  http://wellpronet.org

Next WellProNet Member Tele-Training is March 11th: What to Say to Decision Makers to Land Paid Speaking Engagements

About the Author: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

WellProNet Tele-Training: How to Land Paid Speaking Engagements, Mar 11

It's one thing to summon the courage to start booking yourself for presenations, workshops and seminars. It's such an essential skill for fast tracking your ability to attract new clients!

But it's another thing to know what to say when you get the decision maker on the phone.

Do you feel confident when negotiating you fee, speaking requirements and more?

Do you know how to lead the conversation so that everyone wins?

Or you cave in and take what you can get?

Don't worry, I have just the thing to help you look and feel like you really know what you're doing!

On Thursday, March 11th at Noon Eastern, I'll share with you my best tips and strategies for "How to Land Paid Speaking Engagements" (Whether you're brand new to speaking or just want to start getting paid for your efforts as you grow your practice!)

In this tele-training, I'll teach you...

• a template for what you MUST say when you get the decision maker on the phone (so you sound like you know what you're doing)
• What to say to get paid well while using speaking to grow your business and attract clients
• what to set up to ensure you will be able to attract clients at your speaking event
• And what to do if you've never spoken before.

This 75 minute tele-training is free for members of The Wellness Professional Network.

When? Thursday, March 11th, 2010 Noon Eastern

Can’t make it? No problem. I record and transcribe each tele-training. Members can access them as often as they want.

So don’t miss out! It’s super affordable and absolutely necessary for you to learn these types of skills to make your private practice fly. (And take it into the 21st century!).

Click here (http://wellpronet.org/whyjoin) to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. 

To join this call you need to become a member (http://wellpronet.org/benefits). And I would love to have you join us. 

You’re going to love learning about marketing and making more money as an authentic wellness pro.

"See" you there!

Karin

About the Author and WellProNet.org:  Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

Expert Interview: Kailash Sozzani on Wearing Your Best Colors, Nov 17

The next WellProNet Expert Interview has been completed and is ready to be shared with members!

Topic: The Psychology of Color - How Wearing Your Best Colors Can Help Your Clients Say YES, Increase Your Confidence and Upgrade Your Professional Image

An Interview with Kailash Sozzani

Kailash helps soul-based women entrepreneurs (and a few cool gents) transform their image into a unique expression of who they are. She's not your typical image coach (in fact, she would never call herself that!) with lots of do's and don'ts and hard-n-fast rules. In her 2-day private retreats she shows you how to express your own essence in everything you wear.

I worked with Kailash as a special gift to myself once I hit a big milestone in my business. I learned so much from her about how to use color (I'm rebranding my marketing materials services website as a result), and how I can truly be myself in my business and my personal life. It has given me a new level of polish and confidence that I want you to experience as well. And the easiest place to start is learning about the psychology of color and what colors work best for you. You're going to love this interview!

In this WellProNet Member Only Event we’ll cover:

- The four seasons of colors (and which one you might be)

- How each season has a "personality" that shines through in the colors they wear

- How color you wear is not really about fashion, but it's an energy thing

- What colors create a positive affect in others - what's good for the stage, for private sessions, and how NOT everyone should wear basic black and so much more!

Won’t you join us?

This 40 minute interview is absolutely free for members of The Wellness Professional Network.

When? The pre-recorded interview will be shared with Members on November 17^th. (Perfect for holiday shopping!)

Can’t make it? No problem. Members can access the recording as often they want and whenever they want.

So don’t miss out! Joining WellProNet is super affordable and it’s absolutely necessary for you to learn these types of skills to make your private practice fly.

Click here to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. To receive this expert interview you need to become a member. And I would love to have you join us.

You’re going to love learning about messaging, marketing and making more money as an authentic wellness pro.

Hope to see you there!

Karin Witzig Rozell

Founder, The Wellness Professional Network