When you're forced to change (your message)
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Sometimes clients return to work with me after a few years to refresh their message and way of working.
Things have changed in their life and work and they need to bring their business up to speed.
Like my client Jenny (name changed), who moved to a new part of the country where it seems everyone is offering the same service that was unique in her prior home town.
If you've been coaching, counseling or advising folks professionally for some time, you can certainly relate.
Things can change externally (like a big move) or internally (you undergo an inner shift), and both can force you to change how you do business.
Things like...
A sudden influx of "new professionals" entering the marketplace with fancy branding (and far less experience than you) forces you to differentiate your work from others...
A big change in your personal life has you saying ENOUGH! Life's too short! Time to stop staying in your head about that "new thing" you've been dying to do for years and get on with it...
What used to work in your marketing is no longer working and it's sink or swim time. Something is forcing you to regroup, adapt and uplevel your business...
Your practice is becoming too busy and unsustainable to keep going as is. You want to streamline and possibly scale back your services but keep your earnings high...
You've had enough in your marriage. You're planning on leaving your spouse and you need to up your earnings to be able to afford your own domicile... (Yes, my clients share lots of intimate details because we trust each other.)
You've just retired and you're not ready to "just travel and visit family". You've got a whole lot of living and earning to do and you want a new part-time hours, full-time income business to fund the next 30 to 50 years...
These are all snapshots of what just some of my clients have used as catalyst to change their business.
It can be anything!
My client Jenny is savvy enough to know to take a little time to regroup after a big change.
We're adjusting her message to her new marketplace, changing the way she serves clients and even selected a new clientele to serve.
She gets to do the exact same work she's always loved to do but in a new way that stands a chance of cutting through the noise.
So take heart my friend and remember this...
1) Change is the new normal for all of us.
Things change and that's not a sign that you're not cut out for having your business.
Whether you work for yourself or someone else, this is the new normal.
Change at unprecedented speed is everywhere.
2) Pivot!
You can feel bad about what needs to change (done that!) or you can use it as a powerful call to see what you're made of.
Take this challenge and use it as a turning point.
See yourself as nimble, resourceful and for goodness sake, get an expert on your side to help you navigate these changes.
It's like hiring a sherpa to guide you up the mountain or having it go on your own.
Sure, you can do it by yourself but why would you when you can go up faster, safer and with less stress with a professional guide by your side.
It certainly doesn't have to be me, but do find a mentor, invest in yourself and get on with things.
Here's to taking the challenges in your business and turning them into defining moments in your career.
Warmly,
Karin
**Resources for You**
1) Have you watched my Small Practice, Big Results Class?
It's the antidote to the go big, or go home approach to service based business.
2) Want my help with your message, services and marketing in the #happylittlepractice way?
Are you ready to refocus and be ready to hit the ground running come January? Click here to schedule a time to talk.
3) Elevate your professional routines
Do you have a daily marketing and mindset routine that is simple, focused and effective?
When you work for yourself, you have to become quite masterful at creating routines that pull you forward, and essential oils help me so much with this.
For example, doing your marketing routine each morning is so much easier when you diffuse peppermint and wild orange essential oil at your desk.
It's uplifting and focusing and retrains your limbic (emotional) brain to think "marketing routines = good."
4) Need a speaker for your next event?
If you have an audience of coaches, consultants, physicians and other service based creatives I may be able to help. Podcasts, webinar trainings, interviews and select in-person events and more I've done them all.
Click here to learn more.